00:00- Introduction

00:50- Whats possible on Pulsar for Campaigns?

03:12- What Pulsar tools do you need?

04:23- What should you set up in the platform?

06:57- Uncover Messaging: Language/Occasions/Behaviours/Formats

18:30- Define Targeting: Demographics/Segmentation/Influencers/Channels

26:10- Spend, Phasing & Weighting

32:10- Live example in TRAC on Sustainability

44:45- Live example of Audiense/Communities Integration