Overview
Use these ready-made prompt templates to help you create effective STORY stories across different industries and use cases.
Each template has been designed to help you:
Structure your research brief effectively
Define the right analysis objectives
Ask STORY the right questions
Generate focused, actionable insights from your data
Simply copy the template, replace the placeholders in [square brackets] with your relevant details, and tailor the prompt to your specific business needs.
How to use these templates
Before running a template in STORY:
Replace all placeholders
Update any text inside [square brackets] with your specific details, such as:
Brand names
Organisations
Topics
Markets
Competitors
Campaigns
Audiences
Adjust the objectives
Templates provide a recommended structure, but you can modify the questions, outputs, and focus areas depending on what you want STORY to investigate.
Add relevant context
The more context you provide, the more targeted your analysis will be. Consider including:
Business objectives
Key stakeholders
Specific challenges
Desired outputs
🏛️ High-Profile Individual & Institution Monitoring
VIP Real-Time Event Tracking Monitor
Best for:
Monitoring high-profile individuals, public events, reputational risks, and emerging narratives in real time.
Use cases:
Public figure monitoring
Event tracking
Crisis communications
Security and privacy monitoring
Breaking news detection
Template objectives:
Monitor conversation velocity and volume changes
Identify citizen-generated content versus mainstream media coverage
Detect emerging risks and narrative shifts
Track public attention during high-profile events
Copy prompt:
[Insert VIP Real-Time Event Tracking Monitor Template]
Post-Event Retrospective Narrative Audit
Best for:
Understanding the full lifecycle of a major event or public moment after it has happened.
Use cases:
Event impact analysis
Reputation measurement
Media performance evaluation
Communications effectiveness reviews
Template objectives:
Map how conversation developed over time.
Measure sentiment and audience reaction.
Understand platform dynamics.
Identify learnings for future events.
Copy prompt:
[Insert Post-Event Retrospective Template]
🎓 Higher Education
University Reputation Risk & Opportunity Digest
Best for:
Universities and education organisations looking to monitor reputation, student sentiment, and emerging risks.
Use cases:
Institutional reputation tracking
Student experience monitoring
Crisis prevention
Leadership reporting
Template objectives:
Measure institutional reputation health
Identify emerging risks
Highlight positive brand advocacy
Generate leadership-ready summaries
Copy prompt:
[Insert Higher Education Template]
🛒 Consumer Insights & Food & Beverage
Brand Equity & Consumer Affinity Analysis
Best for:
Understanding why consumers love a brand, product, or category.
Use cases:
Brand health analysis
Consumer insight research
Product development
Marketing strategy
Template objectives:
Identify emotional brand drivers
Understand consumer motivations
Analyse product preferences
Discover opportunities for growth
Copy prompt:
[Insert Brand Equity Template]
Loyalty Programme Competitive Analysis
Best for:
Understanding customer reactions to loyalty programmes, reward mechanics, and competitor strategies.
Use cases:
Retail strategy
Loyalty optimisation
Customer experience analysis
Competitive benchmarking
Template objectives:
Compare competitor loyalty strategies
Identify customer pain points
Understand app and UX feedback
Generate strategic recommendations
Copy prompt:
[Insert Loyalty Template]
Food & Beverage Trend Intelligence
Best for:
Identifying emerging consumer preferences, flavours, and product opportunities.
Use cases:
New product development
Market expansion
Consumer trend analysis
Template objectives:
Identify emerging trends
Understand regional preferences
Benchmark competitors
Generate innovation opportunities
Copy prompt:
[Insert NPD Template]
🌍 Public Sector & Geopolitical Risk
Policy Perception & Narrative Audit
Best for:
Understanding public opinion, political debates, and evolving narratives around important topics.
Use cases:
Policy monitoring
Public perception research
Reputation management
Geopolitical analysis
Template objectives:
Identify major narrative drivers
Understand supportive and opposing viewpoints
Map influential communities
Track emerging risks
Copy prompt:
[Insert Policy Narrative Template]
Prompt Library Best Practice
For the strongest STORY outputs, remember:
✅ Start with a clear objective
✅ Define the audience who will use the insights
✅ Include the specific questions you want answered
✅ Provide context around brands, competitors, markets, or events
✅ Specify the format you want the output delivered in
A well-structured prompt helps STORY move from simply analysing data to delivering strategic intelligence.