A Topics Search allows you to track your online presence, your brand, campaign performance or specific subject matters using a set of keywords, hashtags and phrases. Below we show you the steps for creating a Topics search using the Search Wizard:
STEP 1 - DETAILS
The Details section is where you will begin your search and specify the data sources your content should come from.
- Give your search a title.
- Select at least one data source.
- Choose the Wizard option.
- Scroll to the bottom and click the Save and continue button.
STEP 2 - TOPICS
The Topics section is where you will enter your Hashtags, Keywords or Phrases to refine you search. Please note that the data sources selected in Step 1 will determine which fields appear in this step.
Below we detail all the available options, assuming of course that you've selected All Sources in Step 1.
You can input one or more groups of keywords. These can be single terms, phrases or hashtags.
We provide a list of Synonyms, Comparisons, Questions and Prepositions so if you're lost for thought or in need of some inspiration, just click the Open Suggestions button found in the top right-hand corner to open the Suggestions panel.
If you find a term or phrase you think is relevant, hover over the keyword and hit Copy, then paste it into the keywords field. Simple!
Using our Synonyms and Suggestions panel is useful as we can give you some helpful tips on how to make your searches more robust, ensuring you don't miss out on any combinations or various ways people talk about a topic.
At the moment this works only for English terms.
If you want to collect Facebook data in your Topics searches, you will need to enter the keywords for Facebook in a separate input field as shown below.
Pulsar not only allows you to look for keywords in posts, but you can also search for keywords within a URL. Similar to adding regular keywords, you can specify to collect posts that appear in certain urls or articles that have specific keywords in them. So collect posts from any urls that contain the keywords you have specified.
Web search data allows you to view your social data in context and get more signals to help you better understand your topic area. Similar to adding regular keywords, you can specify the keywords for web search data in a separate field.
If you want to collect TikTok Data, you'll have to put your terms in a separate box as specified.
For Sermo data, you'll also need to enter in a separate field. Note that the rules for entering Sermo data is different and is show below
You can collect media where your business or brand has been tagged in a Topic search. To use this feature, you must add your business profile token to Pulsar TRAC during the search setup, and in turn, if someone tags your business or brand in a photo then Pulsar will collect that post, along with the no. of comments & no. of likes that post has received.
Here you can specify the keywords, authors or websites that you want to block entirely from your dataset, this section is useful when a keyword has several unrelated meanings, or is constantly used in different contexts.
STEP 3 - TARGET
The Target section is where you can specify the Language, Countries, Region and the Media Types your content should come from. This is a great way to make the results you collect more targeted and specific, plus this helps to control your data collection and prevent unwanted mentions.
Countries: This is where you would choose the locations where you want your data to come from for example, you can specify that you want to collect mentions from authors located in the UK only. However, if no countries are selected, Pulsar will bring back content from around the globe.
N.B There is no location information for Web Searches, so you will not be able to continue with the search setup if you have selected Web search and location as a target.
Regions: The regions field gives you an option to further narrow down your location by region. You get the option to enter your regions based on the country or countries you select. This is useful if you want to understand for example, a specific topic in the US, and drill down to look at what is being discussed by specific states, for example Michigan.
Languages: This field is where you can select all the languages you want to collect data in for example, you may wish to only collect content written in French. This feature is useful as it allows you to reduce content you may deem irrelevant. If no countries are selected, Pulsar will default to bringing back content in all languages.
Media Types: This field is where you will specify which media type you want to collect, for example, if you were running a competition you may wish to only capture the data that includes an image or video within the post. Overall, this would not only help to reduce data usage but it will ensure you only receive content specific to your objective.
If you are ready to move on, scroll to the bottom and click Save and continue.
STEP 4 - ANALYSIS
The Analysis section offers a suite of advanced algorithms you can choose to apply to your search. You can select up to 2 modules to apply to your search. To learn more about AI Modules you can read our article Here or simply click the Learn More button and a message will be sent directly to the support team. Alternatively, you can contact your Account Manager.
Once you have finished, hit Save and continue and you will be redirected to the summary page, where you have the option to review your search.
STEP 5 - SUMMARY
Before you finish and save your search, you can view a summary of your search, including some sample posts and estimate volumes from the last month.
Following this if you wish to make any amendments you can edit your search.
Your search will only be saved once you click Ok, Create this Search, so be sure to hit this button before you navigate off the page.
Upon creation, you will be directed to the Status page where you will be given the option to to collect data in real time, historically, or both.
If you want to learn more about ordering Historical data you can check out some more documentation here.