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How to add Images to Press Releases
How to add Images to Press Releases

A few ways of adding images to distributions

Alexandra Vlasova avatar
Written by Alexandra Vlasova
Updated over a year ago

When creating a press release, there are a few ways of adding images such as:

  • Upload images to the Asset Library

  • Copy and Paste

  • The "Image Link" icon

  • The Table

Let's have a deeper look into each option.

Upload images to your asset library

Upload images to the asset library and then utilise those images.

Once you have started to create your release, items from your asset library can be added to all sections; Core Copy, Notes to Editor and Boiler Plate. Click the "Insert Asset" button just above the text box.

The assets window will then open, just select the item of your choice >

Then Click "Use" at the bottom of the window. That item will then embed into the text area >

If you click the image, you can then re-size it by dragging the corners.

Copy and Paste

Pretty simple, just copy the image you want to use if it's already on a document, and then simply right click and "Paste" >

The "Image Link" Icon

Similar to the above, using your Asset Library, you can copy the Original URL link to use and link the image to some text or a small >

Thumbnail - A very small version, very low in size, to be used in mini galleries or icons.

Web Version - A condensed version of the original.

Original - The original sized, largest resolution image. Most journalists would prefer this version as a downloadable link so they may use it for their articles.

Note: This option allows your contacts to download the highest resolution image possible, without having the worry of the email going to a spam inbox.

Highlight the text or image and paste the Original URL link into the "Image Link" icon window >

You could also change where the image or link opens, so Journalists will select the image and open it in a new window >

Click 'Save' and your text or image will now be hyperlinked.

The Table

This table option is not only provides a great look for your press release, it also simplifies spacing for when needing to wrap text around your images. Or when you wish to create a gallery.

When you are using any of the following areas: Core Copy, Notes to editors or Boiler Plate you have the option of Table along the top options. Click this, then hover over Table.

It will give you the option of choosing how big you want your grid, by allowing you to select the number of rows and columns.

Depending on the number of images etc you wish to align, I usually advise around 3x1 or 2x1.

In the text area, you will then see faint outlines of the grid:

If you have already followed steps above to insert linked images, you can then just click and drag these into any of the cells of the table. You will then see that the grid resizes depending on how big the items are. You can then manipulate the cell sizes so that text you enter in also spaces out nicely.. In the end it will look something like this:

When you then click into the Distribution Channels tab, you may need to amend spacing, or sizing of images. But as you can see, the text is well spaces with the images:

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