Last year in September, we introduced Coverage Reports to our suite of reporting tools available on Pulsar TRAC. And throughout January and February this year, we have been releasing a series of new features and enhancements, thus expanding the functionality and scope of Coverage Reports on Pulsar. Today we are pleased to share the complete breakdown of features, (both basic and advanced) that are now available in Coverage Reports.
If you missed our initial announcement of Coverage Reports last year, you can find this here.
Curating Coverage Report from Shortlists
In our initial release of Coverage Reports, we introduced Shortlists - an intuitive method to manually curate content that holds exceptional relevance for your brand, clients, or chosen topics. This workflow empowers users to meticulously sift through important media coverage within the Feed and categorise these media items into dedicated folders. And from these shortlists, users can effortlessly transform the most significant and relevant coverage into visually appealing Coverage Reports.
Creating Coverage Report Directly from Feed
Following the initial release of Shortlists as the foundation of creating a Coverage Report, we have now introduced another way of creating a Coverage Report, that's much faster and bypasses the shortlist workflow altogether.That's because we understand that there are different types of users who create Coverage Reports - there is the user who wants to carefully curate their content into shortlists and collaborate with other team members in doing so, and then there is the user who is time poor, and simply wants to go into their Feed, quickly grab interesting coverage at a glance and turn this into a Coverage Report. So from now onwards, users have the flexibility to simply select individual pieces of content from their Feed and turn this into a Coverage report at the click of a button, as shown below.
Adding New Content from Feed to Existing Coverage Reports
Another significant update we have made to Coverage Reports is allowing users to add content to an existing report directly from the Feed. This new workflow allows for quick on the go updating of existing Coverage Reports, eliminating the need to first build Shortlists. You will find this new workflow demonstrated below.
Mark Content in Feed as Read or Unread
PR professionals often use the Feed in a similar way as we would use an email inbox, going through individual pieces of content, reviewing the data and relevance, and moving onto the next one. This can be an incredibly time consuming process, and the last thing users want is to look at the same content twice. This is where the ability to mark content as Read or Unread becomes useful, allowing you to isolate new content and effectively review their Feed content.
You can also take advantage of the ability to bulk update all content in the Feed to either Read or Unread.
Read or Unread functionality is currently enabled at user level. Please speak to your AM or CS to have this enabled in your user settings.
Shortlist Permissions
We have now introduced the option to manage Shortlist permissions and set Shortlists to private. This way you can easily manage who can edit and view your Shortlisted content. Additionally, when a shortlist has been made private, users without access won’t be able to use it when curating Coverage reports.
Custom Insights Charts in Coverage Reports
Clients usually create and share Coverage Reports that contain a list of media items and articles, and in addition to that, they also create Insights Reports that focus more on visual and quantitative reporting. Integrating Custom Charts into Coverage Reports bridges the gap between detailed analysis and broader perspectives, offering a holistic view that’s essential for trend identification and deeper examination of media articles and posts. To start building a Custom Insights Chart, click on the "Add Chart" button and select the option "Custom Insights Charts" as shown below.
From there, you will be taken to the next step and can start building custom charts around topics you are interested in. We offer several layouts to give you the flexibility of how you'd like to showcase your data - Vertical Bar chart, Horizontal Bar chart, Donut Chart, Pie Chart and Stacked Bar chart.
Table of Contents in Coverage Reports
Coverage Reports can end up being quite big, which makes navigation tedious. Some recipients are only interested in a specific part of the report, and having to scroll down a 20 page report to get to that specific section is cumbersome. A Table of Contents is just the right feature to make reading a report easier. It contains a list of all the sections in a Coverage Report, with links that help to quickly navigate to the relevant section.
Customisable Metrics in Coverage Reports
We acknowledge the fact that not all metrics on Pulsar resonate or are important to some clients, therefore including them by default in a report is distracting. In Coverage Reports, you are now able to toggle on and off the metrics you want to display for your coverage. You can also select the Key Performance Figures that are relevant to you, and only allow these to be displayed in your Coverage Report overview.
Managing Sections in Coverage Reports
Imagine having to scroll through a report with 20+ charts and trying to reorder them one by one because you need to highlight key insights in a specific order? Tedious, right? Well we are pleased to announce that you can now easily manage the sections in your Coverage Reports, allowing you to quickly view and reorder each section with great ease.
Drag & Drop in Content Charts
From the get go, our aim has been to make Coverage reports as flexible and customisable as possible. The ability to drag and drop content in Content Charts is one such way, allowing you to reorder your coverage based on a custom priority and bring the most important content in a Content Chart to the top.
Email Recipient CSV Upload
Last but not least, we understand that larger clients such as Enterprise or Government clients can have as many as a thousand or more recipients, who need to receive Coverage Reports regularly. Manually adding recipients one by one is tedious, that’s why we’ve now introduced the option to upload a CSV file containing a list of recipients to Coverage Reports, thus making the user experience seamless and efficient for you!
We'd love to hear what you think about these new features. You can share your thoughts and suggestions through the in-app chat or by emailing us directly at product@pulsarplatform.com or collaborate@pulsarplatform.com.