A Campaign is where you decide the content that you’re going to show to certain groups of your visitors. You can choose to put content on as many or as few Zones as you like. When a visitor falls into the conditions you set up for that campaign, they will see that content.
Creating a Campaign
Let’s create your first campaign.
You should have some Zones set up. We’re going to add some content to your first campaign.
TIP: We recommend all our clients set up an “Everyone Campaign” populated with AI recommenders, to ensure that if the visitors don’t fall into any Campaigns you create, they will still be seeing personalized content.
The way PureClarity works is like this: when a visitor arrives on your site, PureClarity will determine if they fall into what you’ve set as the topmost campaign. If they do, PureClarity will show them the content you’ve set up in those Zones. If not, PureClarity will check the next campaign down, and so on.
EXAMPLE: A visitor falls into the first-time visitor campaign, which shows a banner on the homepage. They go onto a category page, which doesn’t have any first-time visitor campaign content. They will see whatever is set as the campaign content for the category page on the next campaign down that they do fall into.
The first thing you’ll do is go to the admin page and click “add campaign.”
Pick where you want it to be. For this quick walk-through, you can just pick Product Page Recommender. Leave it as “for any product.” This just means the recommender will be there no matter what product the visitor is viewing.
Select the “Everyone” segment which will allow anyone on your site to see this campaign.
You can leave the rest of the options on their pre-set values. All you have to do now is scroll down and select “Select Content Type.” Pick AI recommender as the type. You have the option to add tags – this will make it easy to categorize later, as you can group all your Campaigns by tag, but we can leave this empty for now.
Now all that’s left to do is hit “Save.” That’s it! You’ve just created your first campaign. Go ahead and navigate to your website so you can see it in action.
You can check out more about the different types of Campaigns we recommend setting up in our Strategy section
Check out the next article - How to create an AI campaign