With the introduction of the General Data Protection Regulations (GDPR) your Visitors and Customers (data subjects) have a right to access the personal data a data controller (a merchant using PureClarity) processes by using our service. They can also request that any personal information held is removed or made anonymous. A person can request information about what is held by them or can request any data held by them is removed using what is called a ‘Subject Access Request’ (SAR). This is a request to a data controller (a merchant using PureClarity) to share the personal data PureClarity has processed on behalf of the data controller.
Most of the data PureClarity collects is anonymous, however, data such as order information and any demographic information that is passed to PureClarity may hold personal data.