Visitors browse your website for particular articles to read, products buy or keep up-to-date with the content you publish.
Visitor segmentation also allows you to focus on your most valued prospects and customers. Rather than creating advertising campaigns that have weak appeal to a broad audience, it will likey be more productive to create campaigns with strong appeal to your most-valued audience.
With the dawn of technologies like AI, many consumers appreciate experiences that are tailored to their needs and are increasingly expecting and positively responding to personalized experiences. Segmentation offers our clients the opportunity to define the specific audiences that matter to them and surface unqiue experiences to each of those groups.
Setting up a well targeted campaign based on segmentation can be very rewarding, but also time consuming. We aim to automate as much of this process as possible.
With this goal we have set up Automatic Page Tracking which allows you create segments based on the pages your consumers visit.
To get started, there are few prerequisites:
- Have an active Push Monkey account.
- Enable Automatic Page Tracking. To do so, go to your Dashboard on getpushmonkey.com and from the left navigation menu go to General Settings. On the newly loaded page, scroll down to Automatic Page Tracking and flip the switch on, so it becomes green.
- Have Push Monkey installed on your website.
From this moment onwards, all the page visits of consumers that have subscribed for web push notifications are tracked. This means that we can define a segment and send a push notification to those who have visited particular pages.
Creating a Segment
On your Dashboard, please select the "Segments / Events" item from the left navigation menu. This page will list all your segments.
To create a new Segment click on the orange "+ Add Segment" button from the top right.
Name the new segment and click on the green "Save" button at the bottom of the screen. A segment is made up of one or more filters that need to be satisfied so you can narrow down your target audience.
Next, from the list of filters, click on "Page Viewed Url" and new options should slide in. From these options select "By value". A new form will slide in. This new form will allow you to define how the value you are looking for is actually searched.
- select "contains" from the drop-down menu
- and in the input field enter "nike"
- finally, click on the blue "Add" button to save the filter.
The filter you just set means that any customer that has visited a page with an URL like:
will fall within this segment and you can send a Push Notification to them.
The above example is just one filter. You can chain multiple filters to further narrow your target audience.