There could be several reasons why your campaign is receiving low traffic, and our system aims to provide you with the maximum number of impressions and traffic based on a range of factors. It's important to pay attention to your WinRate, which represents the percentage of successful wins in the auction for ad impressions.
WinRate is a metric that reflects how often your campaign wins auctions for the right to display an ad. The higher the WinRate percentage, the more successfully your campaign competes with other advertisers, and therefore, you get more opportunities to display your ad.
If your campaign is receiving low traffic, you may want to consider the following aspects:
1. Bids and Budget: Ensure that your bids in the auction and overall budget are sufficient to compete in the auctions. Too low bids or a limited budget may lead to fewer impressions.
2. Targeting: Check the targeting settings in your campaign. You might have overly restricted your audience or chosen inappropriate parameters, which could reduce the potential number of impressions.
3. Ad Quality: Pay attention to the quality of your advertising. Engaging and relevant ads have a higher chance of attracting the audience's attention and increasing the WinRate.
4. Competition: It's possible that there is high competition in your niche, and other advertisers are also targeting the same audience, limiting your share of impressions.
Our advertising experts are ready to help you optimize your campaign to increase your WinRate and thereby gain more traffic and impressions for your ad. Please contact our support team, and we'll be happy to assist you with recommendations for optimizing your advertising campaign.