Yes, we do have macros, which provide a convenient and powerful way to collect statistical information and subsequently optimize campaigns. Macros are special variables that can be inserted into the links used in ads. When users click on the ads, macros are automatically replaced with real values associated with each specific action.
Here is a list of macros that you can use in your advertising campaign:
1. {click_id} - Unique click identifier. This value helps track and analyze each individual user action.
2. {site} - Traffic source ID. This macro allows you to determine from which platform the user came to your ad.
3. {camp} - Ad ID. This macro is used to identify a specific ad in your campaign.
4. {pdpid} - Subscription ID. This macro provides information about the subscription to which the user belongs.
5. {price} - Click cost. This macro displays the cost of each click on your ad.
6. {feed} - Feed. This macro helps identify the traffic source if third-party subscription bases (feeds) are used.
7. {country} - Country. This macro provides information about the country from which the user clicked on your ad.
8. {city} - City. This macro indicates the city from which the click occurred.
9. {os} - Operating system. This macro displays the type of operating system used by the user.
10. {browser} - Browser. This macro indicates the browser through which the user viewed your ad.
11. {format} - Ad format. This macro shows the format of your ad, such as push notification or In-Page Push.
12. {lang} - Browser language. This macro provides information about the language used in the user's browser.
Using macros allows you to track and analyze the effectiveness of your campaigns based on various parameters. This helps improve advertising results and achieve more precise targeting of your target audience.
If you have any questions or need additional assistance with using macros, our support team is always ready to provide you with the necessary help and guidance.