There is no direct correlation between click price and traffic quality. However, it's important to consider that click price can indirectly influence traffic quality depending on the competitive environment in your chosen GEO.
Traffic quality depends on various factors such as targeting, ad relevance to the audience, offer quality, and others. With the right campaign setup, even with a low cost per click, you can obtain high-quality traffic and achieve a high conversion rate.
However, in some cases, a low click price in highly competitive geos may lead to lower traffic quality. If competition is high in your selected geo and you're aiming to acquire traffic at the lowest price, your ad might reach users who have already been exposed to advertising. Competitors with higher bids will display their ads to users first, potentially reducing your chances of capturing your audience's attention.
It's recommended to strike a balance between click costs and traffic quality, taking into account the specifics of your advertising campaign and your target goals.
We advise utilizing various targeting strategies, analyzing results, and optimizing the campaign to achieve the best outcomes.
Our support team is always ready to provide you with advice and recommendations on optimizing your advertising campaign to help you maximize efficiency and benefits from working with our advertising network.