Content best practices
The subject line is direct, action-oriented, time-bound and when possible avoids jargon
The message description clearly states the purpose of the message
If an action is needed, it is clearly stated at the beginning of your message and includes relevant dates
The message is formatted with appropriate headers, images, and/or forms
Longer information sections or optional reading is linked out
Targeted
The message is reaching the right audience using conditional sections and/or filters
Personalized
The message is coming from the appropriate sender
The message is coming from your chosen delivery method (email or Slack)
The message is Personalized using tokens (especially in the title and description)
Timed
The message is timely (sent at the moment of need and in the correct time zone)