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How to make your content more engaging and personalized for recipients

Julianna Kapjian-Pitt avatar
Written by Julianna Kapjian-Pitt
Updated over 2 months ago

Your content will be more engaging if it is personalized. This means things like including the recipient's name in the message title, description, or message body.

Here are all the tokens you can use to personalize your Pyns.
​

Token Name

Replacement Value

Default Value

Example

@company.name

Your company's name

Your company

Pyn

@date.today

Today's date

-

Thursday, July 27, 2023

@date.tomorrow

Tomorrow's date

-

Friday, July 28, 2023

@manager.email

The email address of the recipient's manager

Email address

@manager.name

The full name of the recipient's manager

Your manager

Abigail Nguyen

@manager.preferredFullName

The preferred name + last name of the manager of the recipient or the individual that 'caused' this piece of content in an Automation

Your manager

Abi Nguyen

@manager.preferredName

The preferred name of the manager of the recipient or the individual that 'caused' this piece of content in an Automation

Your manager

Abi

@principal.birthday

The month and day of principal's birthday

Birthday

July 28

@principal.buddy.jobTitle

The role of the individual that 'caused' this piece of content

Your Buddy's role

Sr. Product Lead

@principal.buddy.name

The full name of the individual that needs a buddy

Falls back to principal name if there is no preferred name defined.

Johnathan Smith

@principal.buddy.preferredName

The preferred name of the individual that needs a buddy

Falls back to principal name if there is no preferred name defined.

John

@principal.buddy.preferredFullName

The preferred name + last name of the individual that needs a buddy

Falls back to principal name if there is no preferred name defined.

John Smith

@principal.buddy.startDate

The start date of the individual that 'caused' this piece of content

Start date

2023-10-23

@principal.department

The department name

Your Department

Sales, Success

@principal.email

The work email of the individual the message is about

<Empty>

@principal.endDate

The end date of the individual that 'caused' this piece of content

<Empty>

2024-02-05

@principal.firstName

The first name of the individual that 'caused' this piece of content

<Empty>

Maxine

@principal.jobTitle

The role of the individual that 'caused' this piece of content

Your Role

UX Designer

@principal.mobilePhone

The mobile phone number of the individual the message is about

unknown number

(719)266-2837

@principal.name

The full name of the individual that 'caused' this piece of content

<Empty>

Maxine Wolf

@principal.nextAnniversary

The upcoming anniversary date the employee will be celebrating

Anniversary date

March 15, 2027

@principal.nextBirthday

The date of principal's next birthday with the next year

Birthday

July 28, 2027

@principal.personalEmail

The personal email of the individual that 'caused' this piece of content

<Empty>

@principal.preferredFullName

The preferred name + last name of the individual that 'caused' this piece of content

Falls back to principal name if there is no preferred name defined.

Max Wolf

@principal.preferredName

The preferred name of the individual that 'caused' this piece of content

Falls back to principal name if there is no preferred name defined.

Max

@principal.startDate

The start date of the individual that 'caused' this piece of content

"Start date" Falls back to recipient start date if there's no principal defined.

2020-10-02

@principal.tenure

The number of years the principal has been at the company

Tenure

1 year, 2 years, 3 years

@principal.managerName

The name of the manager of individual that 'caused' this piece of content

Your manager

Dylan Kinder

@principal.managerEmail

The email of the manager of individual that 'caused' this piece of content

your manager's email address

@principal.employmentType

The employment type of the individual that 'caused' this piece of content

Full Time, Part Time, Intern, Contractor

Full Time, Part Time, Intern, Contractor

@principal.city

The City the individual that 'caused' this piece of content is located in

City

Sydney

@principal.country

The Country the individual that 'caused' this piece of content is located in

Country

Australia

@principal.homeAddress

The full Home Address of the individual that 'caused' this piece of content is located in

home address

home address

@recipient.firstName

The first name of the person receiving the piece of content

<Empty>

James

@recipient.name

The full name of the individual that is receiving the piece of content

<Empty>

James Smith

@recipient.preferredName

The preferred name of the individual that is receiving the piece of content

Employee

Jamie

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