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How we build our maps

Learn about how we built and customize our maps

Julianna Kapjian-Pitt avatar
Written by Julianna Kapjian-Pitt
Updated over a week ago

The Employee Journey Designer is a framework for building out all the important moments and touchpoints throughout the employee journey. We observed that the employee experience can often feel fragmented with so many different teams within HR working to support employees. However, with the Employee Journey Designer, you can change the employee journey from a series of siloed experiences into a holistic view of moments that matter during your employees’ time within your organization.

Important Terms

To further guide your experience, we’d like to introduce some new terminology and the hierarchy of these terms.

  • Category - a moment or collection of moments that make up the employee experience (e.g., onboarding)

  • Moment - detailed parts of a Category that employees would recognize as a unique experience (e.g., offer accepted, pre-onboarding, the first week), usually time-bound

  • Touchpoint - any direct or indirect transaction with the employee (e.g., sending a welcome letter)

  • Action - any associated activity with a touchpoint (e.g., a message, checklist, ticket)

Customizing the map for your company

We’ve populated the Journey Designer with many Categories, Moments, Touchpoints and Actions. When you log in, you’ll see everything available. From here, you can customize the map by removing what you don’t need and adding new Touchpoints and Actions.

We recommend starting by determining which Categories you want to focus on and filtering your view with the “Categories” menu in the navigation. This allows you to hide Categories from the map that you might not be working on now or that don’t apply to your company.

Next, review the Touchpoints. Drag them around to reorganize or drop them into the Archive. You can always add archived Touchpoints back to the map by turning on the “Show Archive” button and dragging Touchpoints over the perforated line into your map.

Customizing the map for your company

With the hierarchy above in mind, when we account for company size, there will be specific Touchpoints that we recommend for a company with 5K employees that we might not deem necessary for a company with 100 employees.

We’ve curated multiple Employee Journey Maps loading them with content specific to company size. This way, when a team is anticipating growth, they can see what’s to come and easily add recommended sections of the map.

Key Takeaways

The Employee Journey Designer will:

  • Help you get started by considering all possible moments and touchpoints.

  • Allow you to collaborate and get input from stakeholders like your HRBP, L&D Team, IT Department, etc.

  • Empower you to present your Employee’s Experience in a Journey Map to your leadership team and the company.

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