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Know-how
Read our articles, best practices and tips related to an e-commerce industry and our products.
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First- and third- party cookies: what’s the difference?
Why is it worth using social proof notifications?
Examples of good recommendation practices, which you will use in 5 minutes
The best pop-up in e‑commerce
How to achieve a profit from an advertising campaign?
An effective product page in 7 steps, part one
An effective product page in 7 steps, part two
Up-selling, how to earn more on one product?
Unavailable products can also sell!
Delivery terms and profitability in e-commerce
Shopping cart page – should we still try to sell there?
Empty shopping cart – how to avoid the most common mistake in e-commerce?
Order status generating additional sales
How to use the potential of thank you page?
Error 404 – page that converts
Avoid the page with no search results
How to return the customer to your e-shop?
Basic indicators in e-commerce
What KPI are increased by QuarticOn?
How to measure CLV?
How to measure ROI in e-commerce?
AOV in e-commerce
What factors affect the AOV?
How to measure CAR (Cart Abandonment Rate)?
OCR in e-commerce
What is CCR (Cart Completion Rate)?
CCR in e-commerce
CAC in e-commerce
ROAS - why should you measure this KPI?
Gross profit margin - how to measure it in e-commerce
How to reduce bounce rate in e-commerce?
What factors affect the bounce rate?
What is marketing automation?
Marketing automation – facts and myths
5 applications for marketing automation
Why is the footer the most important element of the newsletter?
The less, the better... a few words about fonts in e-mailing
Implementation of artificial intelligence in marketing automation
How to plan effective communication cycles with customers?
Why is it worthwhile to personalise your communication with customers?
5 most common mistakes made in communication with customers
4 most common mistakes when implementing marketing automation tools
5 golden rules for composing e-mails to customers
How does marketing automation help you recover abandoned shopping baskets?
How to use e-mail marketing to boost conversion in your online shop?
Why personalising your online shop is a must?
Why is it worth to trust artificial intelligence in e-commerce?
Is AI smarter than a human?
Artificial intelligence in e-commerce
Performance marketing
10 mistakes made by online shops
5 reasons why customers abandon their shopping carts
5 ways to save abandoned shopping carts
Churn - customer's life cycle in e-commerce
What do you know about your customers? Segmentation of customers in the e-shop
How to write good content marketing articles for e-commerce?
Is it worth to take part in Black Friday?
Social media channels useful in e-commerce
What are the UTM tags in the links?
How to create UTM tags in links?
How to generate a product feed for Google Shopping?
What skills should an e-commerce analyst have?
Why is Google Analytics useful for e-commerce?
What is Google Analytics and Enhanced E-commerce?
How to prepare e-commerce for Christmas?