Welcome to the Queryon brand guidelines! This document serves as a comprehensive guide to maintaining brand consistency across all communications and materials associated with Queryon, a leading provider of custom dashboards and apps. By adhering to these guidelines, we ensure that our brand identity remains strong, cohesive, and recognizable to our audience.

The Queryon logo is the primary visual representation of our brand and should be used consistently across all communications.

The logo consists of the word "Queryon" in a clean, modern font, accompanied by a stylized icon featuring interconnected lines symbolizing data connectivity and insights.

The logo should be displayed in full color whenever possible, with the primary color being Queryon Green (#B5D32F).

In situations where full color is not feasible, a grayscale or white version of the logo may be used.

The minimum size for the logo should not be smaller than 30 pixels in height to ensure legibility.

The Queryon color palette consists of primary and secondary colors that reflect our brand identity and values.

These colors should be used consistently across all communications and materials to maintain brand recognition and cohesion.

The primary font for Queryon communications is Open Sans, a clean and modern sans-serif font that is easy to read and versatile.

Other acceptable fonts include Arial and Helvetica, which should be used as fallback options if Open Sans is not available.

The Queryon brand voice is professional, knowledgeable, and approachable. We strive to communicate with clarity, authority, and empathy, providing valuable insights and solutions to our audience.

Our tone is confident yet friendly, conveying expertise without being overly technical or inaccessible.

The tone of Queryon communications should be consistent across all channels, whether written or spoken. It should reflect our commitment to excellence, innovation, and customer-centricity.

In all interactions with our audience, we aim to inspire trust, foster engagement, and deliver value through clear, concise, and compelling communication.

When selecting images for Queryon communications, choose high-quality photos that reflect our brand values and target audience.

Images should be professional, relevant, and visually appealing, conveying concepts such as innovation, collaboration, and data-driven insights.

Graphics and icons used in Queryon materials should be clean, modern, and consistent with our brand aesthetic.

Use simple, stylized visuals to enhance understanding and engagement, avoiding clutter and complexity.

By following these brand guidelines, we ensure that every interaction with the Queryon brand reflects our values, mission, and commitment to excellence. Consistency is key to building trust, fostering brand loyalty, and establishing Queryon as a leader in the field of data analytics and visualization.

Thank you for your dedication to upholding our brand standards and contributing to the continued success of Queryon!