There are various reasons for the low volume of applications in recruitment processes. Understanding these reasons can help prevent negative impacts on your hiring efforts.
How to ensure more visibility for your job postings?
To ensure that your job ads have greater visibility and are effectively promoted across all available channels, it is essential to monitor the SEO in the title and description of the job, as this directly affects its relevance. It’s also important to check if the job has already been advertised on other channels to avoid duplications or potential policy violations, which can result in the removal of the posting. Additionally, consider the application process, which can lead to candidate drop-off if it is too lengthy.
Below, we will detail each point mentioned above and how it can influence your job posting.
🔹 SEO (Search Engine Optimization)🔹
SEO is a set of strategies that improves the visibility of a website in search results. In the context of job postings, SEO helps increase reach on the search engines of the advertising channels, thereby increasing the candidate conversion rate. Keywords can be included in the title and description of the job. For example, if the position is "Salesperson," you might use terms like:
Sales Consultant;
Sales Representative;
Sales Executive;
Sales Specialist;
Sales Promoter.
Tip: Choose keywords that candidates might use when searching for the job. 😉
🔹 Application Form 🔹
The recruitment process begins with the application, so it’s crucial to consider the candidate’s experience when applying. A simplified process is more effective and increases conversion rates.
In Quickin, applications are made through a standard form that can be customized. You can set fields as mandatory, optional, or disabled.
It’s recommended to request only information that is not easily found in the attached resume, keeping the form as simple as possible. For example, you might enable only the contact information fields, which are standard on the platform, and allow the candidate to attach their resume.
🔹 Duplicate Job Postings Across Advertising Channels 🔹
Your job may not be published on the channels if they detect an ad with the same information, even if the posting was made manually or through another platform. To avoid this, ensure that the job is not already posted.
For jobs with the same title but in different locations or for different clients, especially in recruitment agencies, make small adjustments to the title or description to avoid being considered duplicates.
🔹 Advertising Channel Rules 🔹
When you post your job on channels via Quickin, it undergoes inspection by each channel, such as LinkedIn and Indeed, to ensure compliance with their standards. Each channel has its own rules to provide a better experience for candidates.
If a job violates a rule, the channels may remove it, request a review, or require additional information.
Catho Rules:
Avoid discriminations that violate the Federal Constitution, such as age, gender, appearance, or marital status restrictions;
Follow article 442-A CLT: do not require more than 6 months of experience for hiring.
Indeed Rules:
Provide accurate and detailed information – Avoid generic and misleading job postings;
Write clear titles and descriptions – Focus on the role rather than irrelevant information;
Do not include offensive content;
Evaluate candidates based on relevant skills and experiences.
LinkedIn Rules:
Create clear and comprehensive ads with relevant details;
Avoid ambiguous responsibilities or qualifications;
Clearly indicate if the job is voluntary, an internship, or unpaid.
Jooble Rules:
Provide a clear and precise title;
Do not include multiple roles in the title;
Provide truthful information about the job.
Netvagas Rules:
Do not create ads for non-existent jobs or to prospect candidates for courses.
Note: This rule also applies to other channels.
We hope these tips help you attract more candidates! 😊
Additional Information: If you need to contact the advertising channels, just access the corresponding link to their help center below. 🙂