💡 What's the point of using filters in your contact database?
Filters can be used for several reasons. The main one is to group, segment and to better know your community. You may need to select only a segment of your contact base to launch an action or a targeted communication.
How do advanced filters work?
They allow you to go further in segmentation and to create an infinite number of combinations! Test all the possible combinations by using "AND / OR".
Example: "I want ABSOLUTELY ALL filters to match" or "I want ONE OR MORE filters to match".
Where to find them?
On your contact database, click on "Advanced filters".
📝 Concrete example :
On the picture below I'm looking for :
Men on the age category of "18 - 25 years" AND who have AT LEAST an email address OR a phone number.