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Sales Development Rep Plan Template (Activity/Qualified Opp/Revenue Blend)
Sales Development Rep Plan Template (Activity/Qualified Opp/Revenue Blend)

An example of a blended (Activity/Qualified Opp/Revenue-based) Sales Development Rep comp plan with and how it fits into QuotaPath

Updated over 4 years ago

Let's look at a Sales Development rep's comp plan based on a blend of metrics.

Sales Development Reps (SDRs, also called ‘Market Development Reps’ or ‘Business Development Reps’) have a quota on a monthly or (less frequently) quarterly basis.

On average, SDRs have a 66% base salary/34% variable comp plan but anything from 50% base/50% variable to 75% base/25% variable is standard for SDRs. SDRs have an average OTE of $75k.

The three most common forms of quota are below. Oftentimes organizations use a mix of 2 or 3 of these. In this instance, we'll dive into a blended SDR comp plan that takes into account Activities, Qualified Opportunities, and Revenue.

Let's take a look at how to set this up in QuotaPath.

Title: Sales Development Representative

Base Salary: $48,000

OTE: $75,000

Quota:

1000 calls per month

15 Qualified Opps per month

$30k in Revenue per month

Commission Rate:

$250 if 1000 calls made, $0 if <1000 calls

$0 per Qualified Opp between 0-4, $100 per Qualified Opp 5+

3.33% of any Revenue set by SDR

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