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Can I Use AI to Craft My Pitch?

Understand Qwoted's AI content policy, how pitches get flagged, and how to check your pitch before submitting using the built-in AI checker.

Written by Marley Brooks

Our stance on AI-written pitches

Let's be upfront: using AI to write your pitches is against Qwoted's Terms & Conditions. This isn't about being anti-technology. It's about protecting the integrity of the platform for everyone on it, especially the journalists who rely on Qwoted to connect with real, knowledgeable sources.

Most journalists can't use AI-generated content in their stories. When a pitch reads like it was written by a machine, it doesn't just get ignored, it can damage your credibility with the very people you're trying to build a relationship with.

How we detect AI-generated content

Qwoted has integrated Pangram, an industry-leading AI detection tool, directly into both sides of the platform. That means journalists and sources have access to the same technology.

Here's why that matters: we know journalists are already using AI checkers on their own. Rather than let everyone use different tools with different accuracy levels, we've standardized on Pangram so everyone is working from the same information.

An independent third-party study from the University of Chicago found Pangram to be significantly more accurate than other detectors on the market. Free or lower-quality detectors can mislabel content and create unnecessary friction. We didn't want that for you or for journalists.

This tool is here to help you, not catch you

Our goal with Pangram isn't to play gotcha. It's to give you the same visibility a journalist has before you hit submit so you can make adjustments if needed.

When you're writing your pitch, you'll see a purple Check for AI button in the bottom right corner of the pitch text box. Click it before submitting to get a score showing how your writing might be perceived as human-written or AI-generated.

Think of it as a gut-check, not a trap. If your score comes back in a way you didn't expect, you have the chance to revise before anyone else sees it.

Just a heads up: you get one check per pitch on Qwoted. If your content is getting flagged but you know you wrote it yourself, don't panic. Head over to the Pangram website directly where you can paste your pitch there for a more detailed breakdown of exactly what's triggering the score. They have a free plan with a limited number of daily checks, and the extra context can really help you figure out what to adjust.

Even light AI use can trigger detection

This one surprises a lot of people, so it's worth explaining clearly.

Even if you're only using AI for grammar, rewording, or light clean-up, your content can still get flagged. Most AI tools don't just fix typos. They restructure sentences, adjust phrasing, and smooth out tone in ways that leave detectable patterns, even when the original ideas were entirely yours.

We know this can happen unintentionally, and the goal isn't to penalize people who are genuinely putting in effort. But those patterns still show up and journalists see them.

Tips for keeping your pitches authentically yours

  • Write in your own voice. Specific, personal, conversational pitches consistently perform better and they're far less likely to get flagged.

  • Stick to basic spellcheck. Even Grammarly tends to flag for AI.

  • Add real detail. The more specific and personal your pitch is, the harder it is to mistake for something generated.

  • Check before you send. Use the purple Check for AI button right in the pitch editor to see your score before it goes anywhere.

What happens if a pitch is flagged

Journalists can flag pitches they believe are AI-generated. Beyond missing the opportunity, repeated flags can have real consequences, including your account being temporarily disabled. Continued violations may result in permanent removal from the platform.

We don't want that outcome for anyone. The best way to avoid it is to lean into what makes you a great source: your expertise, your perspective, and your own voice.

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