If you've ever submitted a call for experts and later noticed it appears as more than one post on the platform, you haven't done anything wrong. That's Qwoted's editorial team working behind the scenes to help you get better responses.
What's happening and why
Sometimes a single post calls for experts from very different fields. When that's the case, our team will split it into separate posts, each targeted to the right audience.
This matters more than it might seem. PR professionals and experts scan a lot of posts quickly. If someone sees a headline that doesn't immediately read as relevant to them, they'll move on, even if the full post would have been a great fit.
Splitting a post removes that friction. Each version speaks directly to a specific type of expert, which means better visibility, more relevant pitches, and faster responses for you.
A real example
Say a journalist is working on a story about rising credit card debt and submits this call for experts:
"Looking for a financial advisor who can speak to consumer debt trends, and a therapist or counselor who works with clients experiencing financial stress and anxiety."
These are two genuinely different experts, with different backgrounds, different audiences, and different search behavior on the platform. A financial advisor might skip right past a post that leads with "therapist." A therapist might not see themselves in a post that opens with "consumer debt trends."
So our team would split this into two posts: one targeting financial professionals, one targeting mental health or wellness experts. Both audiences get a post written for them. The journalist gets two pools of well-matched sources instead of one mixed bag.
If you would prefer we do not split your post, feel free to pop into the live chat or email mediasupport@qwoted.com and let us know. We will put a note on your account not to separate your posts in the future.