If you've ever submitted a source request and later noticed it appears as more than one request on the platform, you haven't done anything wrong. That's Qwoted's editorial team working behind the scenes to help you get better responses.
What's happening and why
Sometimes a single request calls for experts from very different fields. When that's the case, our team will split it into separate requests, each targeted to the right audience.
This matters more than it might seem. PR professionals and experts scan a lot of requests quickly. If someone sees a headline that doesn't immediately read as relevant to them, they'll move on, even if the full request would have been a great fit.
Splitting a request removes that friction. Each version speaks directly to a specific type of expert, which means better visibility, more relevant pitches, and faster responses for you.
A real example
Say a journalist is working on a story about rising credit card debt and submits this request:
"Looking for a financial advisor who can speak to consumer debt trends, and a therapist or counselor who works with clients experiencing financial stress and anxiety."
These are two genuinely different experts, with different backgrounds, different audiences, and different search behavior on the platform. A financial advisor might skip right past a request that leads with "therapist." A therapist might not see themselves in a request that opens with "consumer debt trends."
So our team would split this into two requests: one targeting financial professionals, one targeting mental health or wellness experts. Both audiences get a request written for them. The journalist gets two pools of well-matched sources instead of one mixed bag.
If you would prefer we do not split your request, feel free to pop into the live chat or email mediasupport@qwoted.com and let us know. We will put a note on your account not to separate your requests in the future.