The Qwoted platform uses AI and natural language processing (NLP) to identify Qwoted users (PR professionals who represent clients OR in-house spokespeople, as well as self-representing experts) who have expertise in the topical area that a Request focuses on.

Our AI also takes into account a PR's or Expert's prior engagement (such as pitching a similar topic in the past) along with areas of interest/expertise that the user has self-identified within their profile.