Qwoted provides easy access to members of the media, and helps boost earned media exposure for experts and/or companies. Earned media is valuable for many reasons:
Your company being mentioned in a media segment, news article, trade publication, etc, creates brand awareness. Securing a broadcast interview or being a guest on a podcast allows you to explain and promote your expertise to a wider audience of listeners/viewers.
Earned media mentions also creates backlinks online for SEO purposes, which can help grow visibility towards your business.
Utilizing earned media coverage can be used to help shape your company's narrative. If you're looking to increase your company's footprint in an industry, securing features in relevant publications and articles is a great way to make that happen.
After you're approved for an account on Qwoted, simply configure your profile to receive relevant media alerts tailored to your industry. If you need help doing so, reach out to us at support@qwoted.com.