Here are a few things that you should be sure to include when submitting a pitch to members of the Media inside of Qwoted!
1) Greeting - Always use the recipient’s first name in your greeting. This will ensure that the recipients know that this pitch is specifically written for them, and not pasted from a generic template.
Examples:
Hi [REPORTER NAME]!
Good morning, [REPORTER NAME]!
Happy Friday, [REPORTER NAME]!
2) Intro - Use this space to explain why your expertise is worth their time, over the other pitches that the journalist may receive. Include either your name or the name of the expert that you are representing. Talk about accomplishments, credibility, and experience.
Example: Pitching your Own Expertise
My name is [YOUR NAME]. I am a [STATE YOUR CREDENTIALS] and [ROLE OF COMPANY/BLOG NAME], a [COMPANY/BLOG] that has been mentioned in [list other media appearances ie. Forbes, Fox Business, GoBankingRates, etc].
Example: Pitching your Expert
My name is [YOUR NAME], and I am representing [EXPERT NAME]. [EXPERT NAME} is [TITLE] and [ROLE OF COMPANY/BLOG NAME]. [EXPERT] has been mentioned in [list other media appearances ie. Forbes, Fox Business, GoBankingRates, etc].
3) Ensure Your Submission Answers the Query - Providing upfront answers to the journalists query directly is key to writing a successful pitch. Sometimes, queries will have multiple questions. While being sure to answer all of the questions, still be mindful to keep your answers short and concise. Do not over exaggerate or add too many details/ information.
Pro Tip: Pitches that are 7-12 sentences in length, have a higher response rate in Qwoted!
4) Summarize - Quickly summarize your expertise, and include any details that will make reporters think that you or your expert are the right fit for their article. You can also include any contact details, availability for a meeting, or requests to link back to your website.
Example: If possible, we would greatly appreciate giving credit to [BLOG OR COMPANY NAME] with a link to [INSERT LINK HERE].If you decide to use my response in the article, please let me know when it is published so that I can help promote it across our social media platforms! Thank you so much for your time and consideration, [INSERT REPORTER NAME].
Pro Tips:
Move Fast - Even if there is a deadline in a few days, don’t let more than 12 hours go by before sending your pitch.
Keep it Clean - Use Bullet points & short sentences
Be Unique - Tailor your pitch to your recipient
Avoid Selling - Don’t use it as an opportunity to sell your product, but rather to help a reporter with their query.
Make your Answer “Qwoteable” - Make sure that your answer is easy to grab snippets so they can use it without needing to spend too much time editing.