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Tips for PRs - Crafting a Pitch in Qwoted

Tips for writing a strong pitch in Qwoted, including pitch structure, greeting and intro best practices, how to answer a query, and how to make your content quotable and media-ready.

Written by Maddy Kislovsky

Here are a few things that you should be sure to include when submitting a pitch to members of the Media inside of Qwoted!

1) Greeting - Always use the recipient’s first name in your greeting. This will ensure that the recipients know that this pitch is specifically written for them, and not pasted from a generic template.

Examples:

Hi [REPORTER NAME]!

Good morning, [REPORTER NAME]!

Happy Friday, [REPORTER NAME]!

2) Intro - Use this space to explain why your expertise is worth their time, over the other pitches that the journalist may receive. Include either your name or the name of the expert that you are representing. Talk about accomplishments, credibility, and experience.

Example: Pitching your Own Expertise

My name is [YOUR NAME]. I am a [STATE YOUR CREDENTIALS] and [ROLE OF COMPANY/BLOG NAME], a [COMPANY/BLOG] that has been mentioned in [list other media appearances ie. Forbes, Fox Business, GoBankingRates, etc].

Example: Pitching your Expert

My name is [YOUR NAME], and I am representing [EXPERT NAME]. [EXPERT NAME} is [TITLE] and [ROLE OF COMPANY/BLOG NAME]. [EXPERT] has been mentioned in [list other media appearances ie. Forbes, Fox Business, GoBankingRates, etc].

3) Ensure Your Submission Answers the Query - Providing upfront answers to the journalists query directly is key to writing a successful pitch. Sometimes, queries will have multiple questions. While being sure to answer all of the questions, still be mindful to keep your answers short and concise. Do not over exaggerate or add too many details/ information.

Pro Tip: Pitches that are 7-12 sentences in length, have a higher response rate in Qwoted!

4) Summarize - Quickly summarize your expertise, and include any details that will make reporters think that you or your expert are the right fit for their article. You can also include any contact details, availability for a meeting, or requests to link back to your website.

Example: If possible, we would greatly appreciate giving credit to [BLOG OR COMPANY NAME] with a link to [INSERT LINK HERE].If you decide to use my response in the article, please let me know when it is published so that I can help promote it across our social media platforms! Thank you so much for your time and consideration, [INSERT REPORTER NAME].

Pro Tips:

  • Move Fast - Even if there is a deadline in a few days, don’t let more than 12 hours go by before sending your pitch.

  • Keep it Clean - Use Bullet points & short sentences

  • Be Unique - Tailor your pitch to your recipient

  • Avoid Selling - Don’t use it as an opportunity to sell your product, but rather to help a reporter with their query.

  • Make your Answer “Qwoteable” - Make sure that your answer is easy to grab snippets so they can use it without needing to spend too much time editing.

  • Skip the AI - Even a quick grammar fix can trigger AI detection. Many journalists can't use AI-generated content, so pitches that scan as AI-written risk being ignored. Use the built-in AI checker to know where you stand before you hit submit.

How To Make Your Content "Qwoteable"

Before You Start Writing

Ask yourself these three questions before you type a single word:

  1. What does your client know that a journalist can't just Google? Firsthand experience, client patterns, real numbers, surprising observations. That's the good stuff.

  2. Can you make it concrete? A specific number, a client story, a result, an analogy. Vague insights don't get used. Specific ones do.

  3. Would this sound like a real person said it? Read it out loud. If it sounds like a press release or a Wikipedia entry, rewrite it in your client's voice.

Words to Retire (and What to Say Instead)

Instead of this...

Try this.

"There are many ways to manage stress."

"The clients I see who make the most progress do one thing differently. They get curious about their anxiety instead of trying to shut it off."

"Small businesses should track their expenses carefully."

"Most of my clients lose $3,000 to $8,000 in deductions every year. Not because they spent wrong, but because they never wrote down what the meeting was for."

"Using light colors and mirrors can make a small space feel larger."

"An oversized piece of art makes a small room feel curated, not cramped. People always assume small spaces need small things. That's the mistake."

"It is important to diversify your portfolio."

"I tell clients: boring is a strategy. The investors who panic-sold in 2022 locked in losses that took two years to recover. The ones who did nothing came out ahead."

Before You Hit Send

Run through this checklist:

  • The pitch includes something a journalist couldn't just Google.

  • It uses at least one specific number, example, or real-world detail from your client's experience.

  • At least one sentence could be dropped into an article as a direct quote from your client.

  • It doesn't just restate the question or define a basic term.

  • It sounds like your client, not a press release.

If you checked fewer than three, go back and dig one level deeper. The good stuff is usually one more "why" away.

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