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Lofty

All-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package.

Updated over 2 months ago

Why Choose Lofty

Lofty offers a robust solution for real estate professionals seeking a comprehensive digital presence, lead management, and client engagement platform. With customizable websites, CRM, IDX integration, and automated property alerts, it streamlines operations and boosts client interactions. While customization options increase with advanced plans, Lofty provides essential tools at every level, supporting agents and agencies in improving productivity and enhancing online visibility.


What Lofty Provides

  • Real Estate Websites: Build professional agent websites with IDX integration, allowing real-time property listing updates.

  • CRM: Manage client and lead relationships, track interactions, and organize communications in one place.

  • Auto Property Alerts: Set up customized property alerts for leads based on their search preferences to drive engagement.

  • Market Reports: Automated reports providing insights on local real estate trends, housing prices, and market data.

  • Customizable Templates: Flexible website templates and blocks that allow for branding customization, with added options for agents and brokerages.

  • Team & Hierarchical Management: Set up roles, permissions, and manage teams in a scalable structure, suited for agencies with multi-level requirements.


Key Features

  • Lead Routing & Management: Route leads based on geography or team hierarchy to the right agents, ensuring fast response times.

  • IDX Integration: Syncs with MLS to provide updated listings on agent websites, with advanced search filters for client use.

  • Automated Engagement Tools: Includes email, SMS, and A2P 10DLC messaging for follow-up and engagement with clients.

  • Customizable Content Management: Add, remove, or adjust website blocks, create blog posts, and integrate banner blocks to update website content easily.

  • Analytics & Reporting: Provides insights into site traffic, lead conversion, and engagement for strategic planning.

  • Mobile Access: Manage your Lofty website and CRM on the go with a mobile-friendly interface.


Limitations

  • Template Customization: Advanced template customization is limited to higher-tier or enterprise plans; Basic plans may not support extensive branding options.

  • CRM Integration: While comprehensive, CRM features may lack some customizability compared to standalone CRM tools.

  • MLS Availability: Limited to regions where IDX integration is supported. Users should confirm MLS compatibility before signing up.

  • Subdomain Limitations: Some packages may restrict agents’ ability to set up individual subdomains unless under the Enterprise package.


How Much Does it Cost

  • Basic Setup Cost: $50/monthly subscription fee through Radius

  • Teams of 1-14

    • Includes customizable IDX website for each agent

    • Optional Add-On: $99/Month Team Website

  • Teams of 15 +

    • Includes Team Website

    • Includes subdomain page for each agent


Getting Started

  • Request Account: Email onboarding@radiusagent.com to get started with Lofty.

    • Please include the following information:

      • Name & Email

      • Type of Request

        • CRM Only

        • CRM & Agent Growth Website (Teams of 1-14)

        • CRM & Agent Subdomain Page (Teams of 15+)

        • Role: Admin or Agent

  • After account registration, users can customize their account settings, set up their website, and integrate any desired MLS (Multiple Listing Service) and CRM tools.


Learn More

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