In the digital marketing landscape, effective communication with your audience is paramount. ActivePipe provides you with a robust platform to create and manage email campaigns. Once you grasp the basics of building templates and campaigns, it’s time to delve into advanced settings that can significantly enhance your audience targeting and the relevance of your email content. In this blog post, we’ll explore how you can leverage ActivePipe’s advanced features to achieve better results in your email marketing efforts.
Highlights
Audience Targeting: Utilize integrated CRM audiences for precise targeting.
Custom Filters: Create specific audiences using filters such as price and property features.
Campaign Triggers: Automate emails based on user interactions and conditions.
Scheduling Options: Choose between time-based scheduling and trigger-based sending.
Content Personalization: Modify email content based on audience engagement and preferences.
Advance
d Layouts: Enhance email design with custom colors, borders, and backgrounds.
Key Insights
Effective Audience Segmentation: By leveraging CRM data, you can segment audiences based on specific criteria like property preferences, increasing engagement rates.
Advanced Filtering Options: Utilizing filters for custom audience creation allows for highly targeted campaigns, ensuring messages resonate with recipients’ needs.sources ensures that newsletters stay fresh and relevant without manual updates.
Automation Enhancements: Implementing triggers based on user behavior can significantly improve the timing and relevance of your communications, fostering better relationships.
Flexible Scheduling: The ability to choose between scheduling and trigger-based sending optimizes campaign delivery, adapting to audience engagement patterns.
Personalized Content Delivery: Tailoring email content to reflect audience interests not only boosts engagement but also enhances the likelihood of conversions.
Design Customization: Advanced layout options give you the creative freedom to design visually appealing emails that maintain brand identity and attract attention.
Watch the Video Tutorial
For a visual guide on how to create an email newsletter with ActivePipe, check out our tutorial video below: