Before you consider running a Campaign, ensure that you read through the ACCC's guidelines for Offering Incentives which are quoted below:

Agencies that offer incentives to those who write positive reviews risk misleading consumers and may be breaching the CCA. Incentives should only be offered in exchange for reviews of your agency if:

  • incentives are offered equally to consumers likely to be complimentary and consumers likely to be critical, and positive and negative reviews are treated the same
  • the reviewer is expressly told that the incentive is available whether the review is positive or negative
  • the incentive is prominently disclosed to users who rely on affected reviews
Did this answer your question?