Rally DM is your set-and-forget reply bot for Instagram. Drop a magic keyword in a post or Story and Rally sends the follower a customised DM the second they comment or message. Zero manual follow-ups, faster conversions. 🚀
How it works in three moves
Pick one or more keywords
Tell followers to comment or DM that word
Rally AutoDM fires your pre-written message, link, or coupon the moment the keyword appears
That’s it—your funnel just went 24/7.
Set up your first DM Automation
Open Rally.Fan → Marketing → DMs
Click Connect Instagram, log in, and grant the requested permissions.
Hit Let’s Go! to launch the builder.
Choose your keyword—this is what triggers the DM.
Select the payload:
Link to a Rally product
Coupon code
Plain-text message
Decide where it should run:
All posts or specific posts/Reels
(Optional) toggle Comment Back to auto-reply publicly. Edit the canned replies to avoid looking spammy.
Click Save Draft to finish later, or Publish to go live immediately. Every new DM/comment that matches the keyword will now receive your automated reply.
Heads-up: Publishing means the automation is active right away. Test it on a private alt account first if you want to be sure everything looks good.
Analytics at a glance
Inside the DM tab you’ll see per-keyword metrics:
Metric | What it means |
Sent | Number of automated DMs issued |
Opened | Followers who viewed the DM |
Clicks | Link clicks inside the DM |
Purchases | Rally orders attributed to the AutoDM |
External links still count toward Clicks, but non-Rally sales aren’t tracked.
FAQ
Are keywords case-sensitive?
Nope—“ebook”, “Ebook”, and “EBOOK” all trigger the same automation.
How is Rally DM Automation different from ManyChat?
Rally focuses solely on Instagram keyword replies and plugs straight into your Rally store—setup takes minutes, not hours.
Will I lose my automations if I disconnect Instagram?
They’ll pause but stay saved. Reconnect your IG account and they reactivate.
Can I build multi-step quizzes or flows?
Not yet. If that’s a must-have, ping us in chat so we can prioritise it.
Do I need to disable ManyChat or other DM tools first?
Yes—Meta allows only one app to control automation. Disconnect others in Instagram settings before turning on Rally AutoDM.
What happens to analytics if my DM links to a non-Rally URL?
Clicks are still counted, but off-site purchases aren’t. Send them to a Rally product page to see full revenue tracking.
Questions? Message us in-app or email friends@rally.fan—we’ll help you get your first dm automation live in no time.