Short answer: If most of your traffic comes from TikTok or Instagram, plan on about 100–120 store visits for one purchase—a 0.8-1 % conversion rate.
Where that number comes from
Traffic Source | Typical Conversion Rate | Notes |
All e-commerce (blended) | 2 – 3 % | Global benchmark across channels |
Social-media clicks | ~0.7 % | Social visitors are curious but colder than email/referral traffic |
Because Rally.Fan creators lean heavily on social traffic, the sub-1 % range is a realistic starting point. Mathematically, 1 sale ÷ 0.01 = 100 unique visits.
How to hit 100 quality visits faster
Link placement audit
Put your Rally.Fan URL in the first line of both TikTok and IG bios and pin a “Start Here” video.
Value-first content cadence
Post three short-form videos per week that teach first, pitch second using the 30-second Hook → Tip → CTA framework.
Live sessions every 7–10 days
Lives convert up to 5× higher than feed posts; use them to spotlight your hero product and answer questions in real time.
Rotate one “freebie magnet”
A $0 template or checklist boosts click-through and lets you retarget warm leads later.
Track & tweak
In your dashboard, watch Analytics → Traffic Source. If social CTR is < 1 %, refine your bio CTA and thumbnail art.
Key takeaway
Reaching 100 qualified visits is the first break-even milestone.
Treat it as a data point, not a destiny: tighten your funnel, raise those conversion percentages, and the next 100 visits will deliver two, three, or even four sales.