A well-designed landing page not only captures attention but also clearly communicates the value of joining your membership program. Get inspired by browsing examples in our Brand Memberships directory.
In this guide, we'll walk through essential elements to include in your membership landing page
The 'Above the Fold' Section
Keep the area above the fold uncluttered and focused. Highlight the one to three most attractive benefits that your membership has to offer. These benefits should be the most compelling reasons a visitor should consider joining.
Benefit Summary Section
Below the fold, provide a more exhaustive list of benefits. You can add up to eight benefits within RareCircles.
For better readability and visual appeal, accompany each benefit with an icon. Icons help in quickly conveying the idea and make the content more scannable.
Testimonials or Reviews
Incorporate testimonials or reviews from current members. Authentic feedback can significantly boost credibility and persuade new members to join.
FAQs
Conclude your landing page with a Frequently Asked Questions (FAQ) section. This area should address common queries and concerns that potential members might have. Provide clear, concise answers in your FAQ section. This helps in building trust and can remove any lingering doubts a potential member might have.