Creating a Facebook page to promote your business across social media is easy. In order to create a business page you will need to already have a Facebook page set up. You will then be able to manage both your pages from the one login.
Step 1: Log into your Facebook page and click the 9 dots button from the top toolbar then select Pages
Step 2: On the left-hand side of the Pages section, click on + Create New Page
Step 3: It'll prompt you to enter in your details for your Facebook Business page. Once filled out click on Create Page and add any images or other information relevant to that page
Step 4: After you've clicked on Create Page, you will be prompted to add any images and cover photos to the page which are optional. Once you've done that, click Save
Step 5: Your business page will now be created. You'll have to enter in the remaining business page details when you click Get Started and finish clicking through the Set your Page up for Success tabs to make sure everything is entered in.
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Step 7: Once all your business details and images are added then your page is up and running! Now you can start inviting friends to build your audience and setting up your RateMyAgent Social Media Manager to bulk up your page!
The benefits of a Facebook business page
The benefits of having a Facebook business page over a personal page are extensive. We've outlined just a few below, in case you still need a little convincing.
Facebook Insights
Take advantage of Facebook's analytics tool. Track your business page's views, likes and reach.
Unlimited Friends
A personal page give you a cap of 5000 friends. A business page allows you to expand your audience endlessly.
Assign Admin roles
Keep your passwords private by assigning admin roles to colleagues. They can assist in maintaining your page without getting access to your personal details.
Newsfeed Marketing
When a Facebook user likes or follows your business page, this will appear on their friends' newsfeed. This gives you more online visibility and an opportunity to connect to new clients.
Facebook tabs
Build out your profile by adding tabs to your business page. Tabs allow you to add more content such as videos and newsletter opt-ins.
Accessible even by non-Facebook users
Even if someone doesn't use Facebook, they still might be searching online for you! Your business page can be viewed by both active and non-Facebook users.