1. Who can use Digital Ads?

This feature is accessible to all agents

Have you ever been to a website like booking.com and when you leave that site you begin to see booking.com ads all over the place. Well that’s how Google remarketing with Promoter works, but it also targets ads to people who are physically located in your market.

Promoter does this because it tracks the IP address of the computer (or smart device), works out where it's located and then targets ads to them depending on their location.

Promoter also uses the 'my market' section of your profile to determine where ads will initially be shown. If they click on an ad or engage with your profile in any way Google embeds their device with a tracking cookie, or a piece of code, so your ads can be shown or remarketed to that same computer for the next 365 days (there’s saturation levels in place so your ads wont show to the same device too often).

2. How much does it cost?

The best results come from spending at least $100 + tax per week, but we encourage you to increase your spend to optimize the reach of your Ongoing Promoter Campaigns.

There is a minimum of $50 + tax per week - you have the ability to adjust your spend which will increase or decrease the number of times your ad will be displayed to potential vendors.

3. Who is my targeted audience?

The targeted audience is based on the zip codes entered in my market.

In partnership with Google Analytics, Promoter uses a two-pronged approach of a device's physical location (in your core zip codes) and searching habits to target market your potential clients.

4. Where does my ad click through to?

When your potential client clicks through to 'Find Out More' they will be directed to your agent profile with the promoted review pinned to the top of the page.

5. What happens if I don't have anything lined up for the next month?

Automatically, our system will promote your most recent review. We strongly suggest that you line up campaigns at least 2-3 months in advance to ensure your content is up to date. Create your promotion here.