1. Who can use Promoter?
This feature is accessible to all agent and agency subscriptions.
2. Where will my Promoter ads be seen?
Ever been to a website like booking.com and when you leave that site you begin to see booking.com ads all over the place. Well that’s how Google remarketing with Promoter works, but it also targets ads to people who are physically located in your market.
Promoter does this because it tracks the IP address of the computer (or smart device), works out where it's located and then targets ads to them depending on their location.
Promoter also uses the 'my market' section of your profile to determine where ads will initially be shown. Then if they click on an ad or engage with your profile in any way we embed their device with a tracking cookie, or a piece of code, so then your ads can be shown or remarketed to that same computer for the next 365 days (there’s saturation levels in place so your ads don’t show to the same device too much).
3. How much does it cost?
The best results come from spending at least $100 + GST per week, but we encourage you to increase your spend to optimise the reach of your Ongoing Promoter Campaigns.
There is a minimum of $50 + GST per week - you have the ability to adjust your spend which will increase or decrease the number of times your ad will be displayed to potential vendors.
4. Who is my targeted audience?
The targeted audience is based on the suburbs entered in my market.
In partnership with Google Analytics, Promoter uses a two-pronged approach of a device's physical location (in your core suburbs) and searching habits to target market your potential clients.
5. Where does my ad click through to?
When your potential client clicks through to 'Find Out More' they will be directed to your agent/agency profile with the promoted review pinned to the top of the page.
6. What happens if I don't have anything lined up for the next month?
If you do not have another review lined up, the last promoted review will be promoted again until another review is added to your queue. You can alter your campaigns via your dashboard or manage your promotion here.
*Our Digital Marketing Team are more than happy to help you with your promotions. If you wish to speak to a member of the team, chat to Support using the feature in the bottom right corner of the screen and let us know! 👍