In order to successfully implement campaigns with influencers, it is necessary that they also fit the company and can identify with the products. In order to obtain authentic and credible content, the character traits of the influencer must match the core values of the brand. If this is the case, we speak of a brand-influencer fit.
Find more here: What should brands look for when choosing influencers?
If you still have questions about how to find the right influencers for your campaign, feel free to contact us at firstname.lastname@example.org.