For Shopify merchants aiming to enhance the customer experience while boosting conversion rates, lifetime value (LTV), and average order value (AOV), Smart Flows provides a powerful, customizable workflow editor. With support for both link-based and site-based journeys, it allows you to create personalized customer experiences and streamline the path to checkout — all without needing developer resources or technical assistance.
Understanding Flow Types
Link-Based Flow:
Activated when a specific link is clicked, commonly used for marketing campaigns or links shared on websites and social media. These will directs users to a designated experience in the online store.
Global Flow:
Automatically triggered when a user visits the online store, no specific link is required. Typically used for store-wide interactions or announcements.
Use Cases for Flows
Sitewide Promotions: Activate promotional messages or discounts for specified time frames.
Segmented/User-Based Experiences: Target new, returning, or location-based users with personalized flows.
Enhanced Email/SMS Support: Drive traffic to your site and simplify purchases by linking flows to campaigns.
Automatically Add Free Gifts: Encourage purchases by including free items directly in the cart.
GWP / Buy X Get Y Promotions: Reward customers with gifts or discounts when they meet purchase requirements.
Flow Builder Guide
The Flow Builder allows you to design powerful, user-centric flows using a variety of components to create personalized shopping experiences and promotions.
Pop-Up Messages
Create pop-ups to deliver targeted messages, promotions, or instructions.
Fully customizable with text formatting, images, buttons, and links.
Website Banner
Design banners for announcements, sales, or promotions.
Display customizable text and calls to action.
User Segmentation
Target users based on:
Returning Users: Visitors returning to the site after a 30-minute session gap.
New Users: First-time or recent visitors within a session window of 30 minutes or more.
Location: Target by country, state, or province.
Automatically Add Items to Cart
Automatically add free gifts or promotional items to the cart based on specified triggers or conditions.
Buy X Get Y
Create promotional offers where users receive a free or discounted item (Y) when purchasing a qualifying item (X).
Define thresholds or conditions for activation.
Cart Subtotal
Trigger flows based on the cart’s current subtotal to unlock offers, free shipping, or gifts.
Specific Date or Date Range
Set flows to activate within a defined time frame, making them perfect for holiday sales, limited-time offers, and special events.
Discount
Apply automatic discounts to qualifying orders during specific flow events.
Redirect
Automatically redirect users to specific landing pages or URLs when certain conditions are met.
Javascript
Add custom scripts to enable advanced behaviors or interactivity within a flow.
CSS
Customize the design of pop-ups, banners, and other components using CSS.
Flow Dashboard
Monitor, preview, and manage all your active and inactive flows from a centralized dashboard.
Dashboard Features:
Preview Flows: See exactly how a flow will appear to users.
Quick Insights: Get a glance at key performance metrics.
Flow Status: View whether a flow is active, paused, or completed.
Flow Insights
Track and analyze flow performance using customizable time periods.
Key Insights:
Total Clicks: (For link-based flows only)
Total Visitors
Orders
Conversion
Total Sales
Revenue Per Visitor
QR Clicks (For link-based flows)
Average Order Value (AOV)
Daily Insights:
Daily Click Count
Daily Visitor Count
Daily Order Count
Daily Conversion Rate
Daily Sales Rate
Daily Revenue Per Visitor
Start building your custom flows to enhance user engagement, drive sales, and personalize customer experiences!