ReelUp provides a powerful Analytics section where you can track and measure the performance of your video reels across your store. This dashboard helps you understand how your content is engaging customers and driving sales.
Key Metrics Available in Analytics:
Here’s what you can track in the ReelUp Analytics section:
Assisted Sales: When a user watches a video and then visits the same product page to purchase the product featured in the video, it is referred to as an assisted sale.
Direct Sales: When a user purchases a product directly within the video itself, it is known as a direct sale.
Engagement Sales: When a user interacts with any video and then makes a purchase (regardless of whether it is the same product from the video), it is called an engaged sale.
Video Views: The Total number of views each reel has received.
Impressions: The number of times a reel was shown to a visitor.
Total View Time: Combined time users spent watching a reel—great for measuring attention span.
Conversion Rate: Percentage of viewers who converted after engaging with the reel.
Revenue: Total revenue generated through real-time interactions.
ROI (Return on Investment): See how effectively your video content is contributing to sales compared to the investment.