ReelUp integrates with Meta retargeting to help you reconnect with viewers who engaged with your reels and turn them into buyers. By targeting people who have shown interest, you can maximize your return on ad spend (ROAS) and achieve better results from your campaigns. Once this is turned on, it runs automatically—no extra setup is needed.
Product clicks from reels: This tracks when someone clicks on a product card inside your ReelUp videos. It helps you see which products are catching people’s attention the most, so you can focus on promoting what really interests your audience. Once this is turned on, it runs automatically—no extra setup is needed.
Pixel ID: reelup_product_clicked
Reel watched: This automatically tracks when a user watches a reel. It’s a simple way to know which videos are being viewed and which ones might need improvement to keep people engaged.
Pixel ID: reelup_watched_reel
Add-to-Cart actions from reels: Whenever someone adds a product to their cart directly from ReelUp video, this pixel captures it. This shows how well your reels encourage people to start shopping straight away.
Pixel ID: reelup_atc_direct
Reel likes: This captures every time a user likes one of your reels. It’s a quick way to measure how much your audience enjoys your content.
Pixel ID: reelup_liked_reel
Reel shares: This shows when people share your reels with others. Shares mean your content is good enough for viewers to spread the word—helping you reach more people.
Pixel ID: reelup_shared_reel
Initialized checkout from reel: This tracks when a user starts the checkout process after interacting with a reel. It tells you which videos are really pushing people toward buying.
Pixel ID: reelup_checkout_initiated
Added to cart from PDP after watching a reel :This shows when someone watches a reel, visits the product page, and then adds the item to their cart. It helps you see how your videos indirectly lead to shopping actions.
Pixel ID: reelup_atc_assisted