How to set up Facebook (Meta) Pixels. This will help you connect the Facebook Conversions API, so you can track ads better and improve your store’s performance.
Create a Facebook Pixel
To start, you need access to Facebook Business Manager.
Steps:
Log in to Facebook Events Manager.
Click Connect Data Sources → choose Web → click Connect.
Name your Pixel → click Create Pixel.
Enter your website URL → click Next.
Select Do it yourself → click Next.
Choose Conversions API and Meta Pixel → click Next.
Select Set up manually → click Next.
Skip the remaining steps by clicking Cancel → Confirm (ShopBase sets them up for you).
After creating the Pixel:
Go to Settings.
Copy your Pixel ID.
Add this Pixel ID to your ShopBase store to track conversions and see how customers interact with your site.