This article will help you :

  • Understand the key uses of Contentsquare

  • Connect a Contentsquare source to Reeport

  • Optimize your use of the connector

What is Contentsquare ?

Contentsquare is a platform that helps companies to optimize the digital experience of visitors on their website or application.

Contentsquare allows you to analyze the customer journey of your website or mobile application by recording all the behaviors performed by an online visitor.

How to connect a Contentsquare account to Reeport ?

To connect a Contentsquare account to Reeport, you need the API key.

To find it:

  • Go to your Contentsquare platform

  • Go to the console

  • Choose the project you want to connect to Reeport

  • Go to the API tab

  • Create a new API key dedicated to Reeport

  • Give it a name and check the "Allow to all IP fields" option to make sure it works properly

  • Confirm the creation by entering your Contentsquare password

Once you have generated your API key, go to Reeport to connect your Contentsquare account. Reeport has a native connector, so you just have to follow the usual procedure to connect a data source.

You will then have to fill in the API key you have already generated.

Once you have connected your account, Reeport will automatically bring up all the metrics and dimensions available in your account.

How to use the Contentsquare connector ?

Once you have connected your Contentsquare account, you can build reports with Contentsquare data.

For the good construction of your reports, there are several important rules:

  • Remember to prepare your analysis, i.e. to define the framework of the analysis. Indeed, the Contentsquare architecture being specific, it is important to define, in Reeport, the pages, zonings, and zones that you will want to analyze. To do so, you have to create the corresponding filters. We advise you to filter on the page/zoning/zone IDs. This will allow you to reduce the loading time and the number of calls made to the API. As a reminder, here is the procedure to create a filter.

  • Remember to choose the right metrics. Indeed, if you focus the analysis on a particular zone, you must choose zone-level metrics. Same thing for a page and a site.

Here are the metrics associated with the different levels of analysis:

  • Site level metric: bounce rate, cart average, conversions, conversion rate, pageview average, revenue, session time average, visits.

  • Page level metrics: activity rate, bounce rate, conversion rate, elapsed time, exit rate, page height, landing rate, loading time, scroll rate, unique visits, views.

  • Zone level metrics: click rate, click recurrence, conversion per click, conversion per hover, engagement rate, hesitation time, hover rate, hover time, revenue, revenue per click, time before first click.

Have a good use of Contentsquare connector!

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