Social Intents allow Referly to detect signals of interest from your prospects on social networks.
They help the platform identify leads who show active engagement with topics, companies, or influencers related to your market.
These signals enable Referly to prioritize the most relevant prospects, helping your team focus on leads that are more likely to respond to your outreach.
What are Social Intents used for?
In traditional outbound prospecting, it is often difficult to know when a prospect is actively interested in a topic or solution.
Social Intents help detect signals such as:
interest in topics related to your solution
interactions with your competitors
interactions with industry influencers
These signals help Referly identify warm outreach opportunities, by highlighting prospects who are already engaging with relevant content on LinkedIn.
Where to configure Social Intents
To access the Social Intents configuration:
In the left sidebar, click Admin
In the top navigation menu, select Social Intents
From this page, you can create and manage your social signals.
The three types of Social Intents to configure
Referly allows you to define three categories of signals.
1. Topic Interest
You can define topics that are important for your market or solution.
Referly will then analyze whether your leads interact with content related to these topics.
Examples of topics:
HR
Recruiting
Sales
Marketing
B2B
You can add up to 10 topics.
These keywords allow Referly to detect when prospects engage with content related to these subjects.
2. Interactions with Competitors
Referly can also detect when leads interact with your competitors on LinkedIn.
To configure this:
Go to the Interacted with Competitors section
Add the LinkedIn accounts of your competitors
You can add up to 10 competitors.
Referly will then monitor whether leads that match your target audience interact with these companies on LinkedIn.
This type of signal may indicate that a prospect is:
researching solutions in your category
comparing vendors
exploring alternatives.
3. Interactions with Influencers
The third type of signal focuses on industry influencers.
These can include:
industry experts
thought leaders
content creators in your space
founders or executives who are influential in your market.
To configure this signal:
Add the LinkedIn profiles of relevant influencers
Referly will detect interactions between your leads and these profiles
You can add up to 10 influencers.
When a lead interacts with these accounts, it may indicate active interest in your market or related topics.
✅ Best practices for configuring Social Intents
To generate relevant signals:
Choose specific topics
Focus on topics that are closely related to your product or value proposition.
Select your main competitors
Add companies that your prospects are most likely evaluating.
Identify influencers followed by your target audience
Choose profiles that regularly publish content relevant to your market.