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AI Lead Qualification in the Dialer

Get Instant, AI-Powered Insights on Every Prospect Call

Written by Antoine Gilbert

Feature Objective

The AI qualification feature automatically provides contextual insights about a prospect's company at the exact moment you are on a call.

In practice: as soon as a prospect picks up the call, you instantly see a concise summary to help guide your conversation.


Why use AI qualification?

In cold calling, you typically face two constraints:

  • you don’t always know who is picking up (parallel dialing)

  • you have very limited time to prepare context

AI qualification addresses these challenges by:

  • delivering real-time context

  • improving your relevance in the first seconds

  • increasing your meaningful conversations and meeting rates


Where to find the feature

  1. Go to the Dialer

  2. Click on Call Settings (top right)

  3. Scroll to the bottom of the panel

  4. Locate the field: Company Intelligence Guidance


How to set up AI qualification

The feature relies on a custom prompt (max. 1200 characters) that you define.

This prompt tells the AI what kind of insights to generate for each company.

Recommended prompt example

Explain the company’s business in 2–3 sentences.
Describe its main activity and target customers.
Outline its positioning (market, offering).
Mention whether it has raised funds recently.
Indicate its approximate size and maturity level.
Add any relevant insight to help contextualize a sales call.

Best practices

  • keep it short and structured

  • ask specific, actionable questions

  • focus on call-relevant insights

  • avoid overly broad or vague instructions


How it works during a call

Once your prompt is configured:

  1. You start calling through the Dialer

  2. When a prospect picks up

  3. Their Lead Battlecard opens automatically

  4. The “Intelligence” section (top of the card) displays
    → the AI-generated answer based on your prompt

Typical use cases

  • SDRs using parallel dialing (3 to 5 simultaneous calls)

  • Prospecting on large or unfamiliar lead lists

  • Fast qualification before booking meetings

  • Adapting messaging based on company profile


Summary

AI qualification gives you instant, actionable context during calls—based entirely on what you choose to surface—so you can adapt faster and operate with higher precision from the first seconds of the conversation.

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