Overview:
Personalized Pages allow you to show different versions of your website to distinct audience segments based on their behavior, location, or other targeting filters.
Relevic makes creating and managing personalized pages straightforward through multiple methods, allowing you to tailor user experiences effectively and ensure that each visitor sees content that resonates with their preferences. In this article, we’ll guide you through how to create, edit, and manage personalized pages for running high-converting campaigns.
Why Personalized Pages Matter:
Personalized pages enable you to display different versions of your website’s content to specific user segments. This can help you optimize conversions, engagement, and retention by offering targeted content, such as discounts for returning visitors or location-based offers. Personalized pages can range from minor tweaks like updating a CTA (Call-to-Action) button to entirely different designs of key landing pages.
Methods for Creating a New Personalized Page:
1. Using the Personalized Pages Tab on the Dashboard:
The Personalized Pages tab in Relevic's dashboard allows you to manage all of your existing page versions and create new ones easily. This is the primary method for creating a personalized page.
Steps to Create a New Personalized Page:
From the Relevic dashboard, navigate to the Personalized Pages tab on the left-hand sidebar.
You will see a list of your existing personalized pages. On the top, it'll say New Personalized Page.
Add your website name, page title, and the URL to personalize.
Click Create Personalized Page, and you'll be redirected to Relevic's visual editor, where you can start personalizing different aspects of your page.
Pro Tip: When naming your personalized pages, use clear and descriptive titles (e.g., "Homepage - First-Time Visitors" or "Checkout - Returning Customers") to help you organize and track their performance effectively.
Example: If you are running a promotion for first-time visitors, you can create a personalized page of your homepage offering a 10% discount. When visitors land on this page, they will see the targeted offer relevant to their segment.
2. Creating a Personalized Page from the Campaign Canvas:
You can also create a new page directly from within the Campaign Canvas when designing a new campaign. This method is particularly useful when you are building a campaign and need to create a specific page on the go.
Steps in the Campaign Canvas:
Open the Campaign Canvas from the Campaigns section of the dashboard.
Drag-and-drop the New Page from the Personalized Page panel onto the campaign card.
Enter the name of your website, the title of the new page, and its URL.
Click the edit icon to modify the page elements such as text, images, or CTAs in Relevic's visual editor.
Assign the new page to specific audience segments using the filters in the campaign canvas.
Example: You can create two personalized pages for a product page: one version showing a "Buy Now" button for impulse buyers, and another version that offers a "Learn More" option for visitors who prefer more information before making a purchase.
Modifying Personalized Pages:
Relevic’s code-free visual editor allows you to change various page elements quickly:
Text: Update headlines or descriptions to speak directly to different audience segments.
Images: Swap images based on the visitor’s location or behavior. For example, show different seasonal promotions or product images.
Buttons (CTAs): Modify calls-to-action to encourage the desired behavior, such as "Shop Now" for new visitors or "Continue Shopping" for returning customers.
Pro Tip: Use different page versions to test small changes, such as headlines or button colors, and track their impact on conversion rates. You can expand to larger page versions once you’ve gathered enough data on what works.
Managing and Previewing Multiple Personalized Pages:
When running A/B or multivariate tests, you may need to create and manage several versions of a page simultaneously. Relevic makes it easy to organize and preview all of your personalized pages before publishing.
Managing Pages: In the Personalized Pages tab, you can see a list of all your created pages, complete with their creation and update dates. You can edit or delete them as needed.
Previewing Pages: Always preview your personalized pages to ensure they look correct on all devices (desktop, mobile, tablet) before going live.
Pro Tip: Use Relevic’s preview tool to check how a personalized page will look on different devices. This ensures your pages are responsive and visually appealing, no matter how users access your site.
Assigning Audience Filters to Personalized Pages:
Once you’ve created your personalized pages, you can drag-and-drop Relevic's audience filters onto your campaign card in the campaign canvas, followed by the personalized pages you created. You can target segments based on behavior, location, or UTM parameters.
Example: For visitors arriving from a specific UTM-tagged marketing campaign, you could display a special offer tied to that campaign. Similarly, returning visitors could see a personalized message like, “Welcome back! Enjoy 10% off your next purchase.”
Pro Tip: When setting up a campaign in the canvas, always drag and drop your audience filters first, followed by the personalized page. That’s the correct order.
Publishing Your Personalized Pages:
Once you are satisfied with your personalized pages and their respective targeting rules, click Go Live. Relevic will ensure that the right version is shown to the correct audience based on the filters you have set.
Pro Tip: Start small when running personalization tests. Change one or two elements (such as a CTA or headline) and monitor the results. As you gather more insights, you can create more complex page versions.
Best Practices for Managing Personalized Pages:
A/B Test Your Pages: Regularly run A/B tests to identify which version performs better and helps optimize conversions. For example, test two versions of your checkout page to see which results in fewer cart abandonments.
Use Clear Naming Conventions: Always use descriptive names for your pages to easily track their performance in analytics. For instance, name pages based on audience type or offer ("Homepage - New Visitors" vs "Homepage - Returning Visitors").
Target Based on Behavior: Create pages for specific user behaviors, such as showing a loyalty offer to repeat customers or featuring an introductory offer for new visitors.
Monitor Performance: Keep an eye on KPIs such as click-through rates (CTRs), bounce rates, and conversion rates for each version of the page. This will help determine which page versions are most effective and would allow you to adjust your strategies accordingly.