How to Use Social Studio on RateMyAgent for Social Media Management
Social Studio on RateMyAgent is a powerful tool for managing your social media presence efficiently. From creating and scheduling posts to resolving account connectivity issues, this guide provides a complete overview to help you get started and maximize your use of Social Studio.
1. Setting Up Social Studio
Accessing Social Studio
Log in to your RateMyAgent profile.
Open Social Studio from the dashboard or left-hand menu.
Connecting Social Media Accounts
Navigate to Social Profiles in the left menu.
Connect your social media platforms like Facebook and Instagram to enable publishing.
Note: Ensure your accounts are active and not restricted to avoid connectivity issues. For instance, a suspended Facebook business page can lead to posting errors.
2. Creating, Scheduling, and Automating Posts
Navigating Key Areas in Social Studio
Home: View an overview of your account activity.
My Content: Check and customize your created posts.
Scheduled Posts: Manage all posts you’ve scheduled.
Templates: Explore and select ready-made templates.
My Uploads: Upload and organize your own designs.
Automate Posts: Set up automated publishing for consistent content delivery.
Steps to Create and Schedule Posts
Go to the Library and upload your design.
Click on your uploaded design, then select Create Post.
Add a caption, hashtags, and other details.
Select Scheduled to choose a specific date and time for posting.
Pick the social platforms to publish to and apply any branding if desired.
Publishing Options
You have three primary options:
Manual Publishing: Pick a template, customize the caption, and post directly.
Scheduled Posting: Choose templates, set posting dates/times, and automate publishing in advance.
Autopilot Mode: Set your preferences to have Social Studio curate and publish an entire month’s worth of posts automatically.
3. Advanced Functionalities: Market Updates
Social Studio supports specific post types like Market Updates, designed to enhance your real estate social media presence.
How to Post Market Updates
Navigate to Market Updates in Social Studio.
Select a template and define the data type, area, and property type.
Customize the content according to your preferences.
Choose the social accounts, edit captions, and add hashtags.
Optionally, schedule the post to publish later.
Note: Posting to a suspended Facebook page will fail until the page is reinstated. Always verify account functionality before publishing.
4. Resolving Connection and Posting Errors
If you experience issues like Social Studio reporting unconnected accounts:
Check if your Facebook or Instagram account is active.
For Facebook, resolve any suspension issues directly on the platform, as third-party tools like Social Studio cannot operate with suspended accounts.
5. Tips for Optimizing Social Studio Usage
Regularly explore the Templates section for ready-to-use content ideas.
Use the Automate Posts feature to maintain consistent activity on your social media accounts.
Review scheduled posts in the Scheduled Posts section to ensure your content aligns with your branding goals.
Conclusion
Social Studio streamlines your social media management through its intuitive features, from manual and scheduled posting to automation and tailored Market Updates. By ensuring your social media accounts are properly connected and leveraging the platform’s advanced options, you can save time and maintain an effective online presence. Start using Social Studio today and watch your social media engagement grow!