Creating a Facebook Business Page is one of the easiest and most effective ways to establish your brand’s online presence. With just a few simple steps, you can reach new audiences, share updates, and promote your business across the world’s largest social platform. Here’s an updated guide on how to set up your Facebook Business Page — plus a quick look at why it’s worth having one.

Step 1: Log in to Your Facebook Account
Start by logging into your existing Facebook account. Click on the nine-dot menu icon in the top toolbar, then select Pages.

Step 2: Create a New Page
In the Pages section, look to the left-hand side of your screen and click on + Create New Page.

Step 3: Enter Your Business Information
You’ll be prompted to enter details for your new page, including your Page name, Category, and Description. Once everything is filled out, click Create Page.
From there, you can upload a profile picture and cover photo that best represent your brand.

Step 4: Add Images and Customize Your Page
After clicking Create Page, you’ll be asked to add images and optional details. Upload your visuals, then click Save when done.

Step 5: Complete Your Business Details
Your Facebook Business Page is now live! Click Get Started to fill out the remaining information, such as your contact details, website, location, and hours of operation. Follow the Set Your Page Up for Success tabs to ensure all details are complete.

Step 6: Build Your Audience and Optimise
Once your page is set up, invite your friends and followers to like it. You can also integrate tools like RateMyAgent Social Media Manager to schedule posts, boost engagement, and grow your audience.

A Facebook Business Page offers far more benefits than a personal profile — from analytics to unlimited reach. Here are just a few reasons why every business should have one:

Track your page’s performance with detailed analytics, including post reach, likes, and engagement rates.

While personal profiles are capped at 5,000 friends, business pages can gain unlimited followers, giving your brand endless reach potential.

Keep your account secure by assigning admin, editor, or moderator roles to colleagues without sharing your personal login details.

When users like or follow your business page, it appears on their friends’ newsfeeds — providing free exposure to new potential clients.

Enhance your page with custom tabs for videos, newsletters, or promotions to make your business profile more engaging and informative.

Even people without Facebook accounts can view your business page via search engines — increasing your online visibility and accessibility.