Overview
Overview
Market Updates is a social media feature designed to help real estate agents build trust and establish themselves as experts within their network. Agents have the flexibility to highlight their knowledge of the local market or showcase their personal sales achievements. Each type of post comes with a customized landing page that helps nurture leads more effectively.
We understand that creating valuable, non-salesy content can be challenging, especially when you want to stay top-of-mind with past clients and prospects without feeling like you are constantly selling. Market Updates makes this easier by offering ready-to-use content templates and landing pages, all supported by real data to help you connect authentically with your audience.
Key Features
Key Features
Real customer data – Reports refresh automatically with the most recent 30 days of data.
Property type filters – Focus your report on the markets that matter most.
Ten templates – Choose from ten ready-to-use, professional designs.
Flexible publishing – Post your report instantly or schedule it for later. Note: Ongoing recurring scheduling isn’t available in this release
Important note:
The data captured at the time the image is created is what will be posted at the scheduled time, rather than the data at the moment it actually posts.
The Two Post Types: What to Choose
The Two Post Types: What to Choose
Type 1: Market Update Posts
Data source: Aggregated market statistics
What it can show:
Active Listings
Sold Listings
Median Sales Price
Median Days on Market
Median Max Listing Price
Total Sales
Sale to List Ratio
Auction Clearance Rate (AU only)
US Only
Pending Listings
Absorption Rate
Why use it:
Agents use Market Update posts to establish themselves as local market experts by providing valuable insights. Homeowners and past clients want to know local real estate trends, whether buying or selling. These posts show agents stay current with data, understand market dynamics, and speak credibly about neighbourhood trends, building credibility for future conversations.
Landing page paired:
A choice between:
Comprehensive Market Insights: A deep-dive landing page featuring advanced analytics, interactive visualizations, and localized neighborhood data. Designed to establish authority and drive long-term engagement through newsletter subscriptions.
High-Conversion Lead Magnet: A streamlined, frictionless entry point focused exclusively on lead acquisition. This page prioritizes speed and contact capture over educational content.
Ideal use cases:
Consistency & Brand Awareness: Establish a monthly or quarterly rhythm to ensure your brand remains top-of-mind.
Authority Positioning: Use high-level data to cement your status as the go-to local market expert.
Referral Engine: Provide ongoing value to past clients, keeping you referral ready when their network seeks professional advice.
B2B Growth: Attract high-value partners, including fellow agents and investors, who prioritize data-driven intelligence.
Type 2: Performance Highlights Posts
Data source: Your own transaction history and sales achievements
What it shows:
Same as Market Updates, but calculated based on your transaction history
Positive review counts
Why use it:
Performance Highlights leverage the psychology of social proof—the gold standard of modern marketing. Instead of making self-promotional claims, you let verified results speak for themselves. When past clients see "Sarah sold 23 homes this year at an average price of $850k," that's credible. It's not Sarah saying she's great; the numbers say it. These posts do more than just build credibility; they create a subtle sense of urgency and "Fear Of Missing Out" (FOMO). When homeowners see their peers achieving record results, they naturally gravitate toward the agent making it happen.
Landing page paired: Lead Capture page.
Ideal use cases:
Milestone Celebrations: Highlight major career wins, such as personal records, awards, or transaction volume benchmarks.
Authority Reinforcement: Re-establish credibility within your sphere of influence by showcasing a consistent track record.
High-Intent Lead Gen: Use proven results as a magnet to convert active prospects into clients.
Passive Seller Activation: Target homeowners on the fence by demonstrating the tangible success you’re achieving in the current market.
Example hook: "🏆We've just closed our 127th sale this year. Average price: $1.2M. Average days on market: 18 days. Let's talk about your property..."
Getting Started
Getting Started
Step 1:
Navigate to Social Studio and click Market Updates:
Step 2:
Choose the template you want to use. Choose which Data type and Date Range to filter by. Then select the Area and the Property type and then either customise the template or if you are happy with the template just click Create Post:
Customization made simple: Our drag-and-drop merge fields allow you to insert dynamic data placeholders into any template. Whether it’s a sale price or an agent's name, you can update your listings and sales reports with a single click. Check how to use the drag and drop feature here.
Step 3:
Add a landing page. Direct potential clients to a landing page built around market insights and data.
Choose between a Market Update page or a Quick Capture Form. Before finalizing, select Preview to review the page layout within your report.
Step 4:
Finalizing Your Post. Once your content is ready, follow these steps to review or schedule your post:
Select Social Accounts: Choose the social media profiles where you want the post to appear.
Customize Your Content (Optional): Refine your caption and add relevant hashtags to increase engagement.
Add Branding & Links (Optional):
Add your Branding Bar to maintain a consistent look.
Include a Landing Page link
Schedule or Publish: Choose to publish immediately or schedule the post for a future date and time.
What’s Coming Soon to Market Updates....
We’re working on adding even more flexibility and features, including:
A map-draw tool to define locations
Ability to select multiple areas (e.g., postcodes)
More data points
Additional report templates