For your app to be successful, it's important to educate your clients on how it works.
Below are some examples that RepeatMD practices are doing to drive adoption and app sign-ups by promoting on their social media channels.
Rebecca shares a video where she provides a guided, high-level tour of her app to introduce it to her clients on Instagram.
How did she do this?
She first created a screen recording of herself going through the app, and then uploaded it to Instagram Reels and selected 'Green Screen' so she can overlay the video talking about what she is showing.
What was her caption?
Rebecca's caption explains the benefits of joining along with her welcome offer to drive intent with an incentive:
"Introducing the BVLC App 🎉
Your very own VIP Rewards & Loyalty Program! ✨
Get $50 OFF your next service by signing up at our LINK IN BIO! 💵
Rewards & Perks include:
▫️$50 towards any service the day you join 💰
▫️6 MEMBERSHIP OPTIONS! Tox, Silver, Gold, Platinum, Emsculpt NEO, & Emsculpt NEO Deluxe
▫️Rewards for visiting- Check in by scanning the QR code at the front desk every visit 📱
▫️Birthday Surprise 🎁
▫️Ability to send friends $50 OFF a service 👭🏻
▫️24/7 Access to purchase your favorite services ⏰
▫️Treat Now. Pay Later. Patient financing options up to 36 months with Affirm! 🪩
❕FOLLOW THE LINK IN BIO TO JOIN TODAY! ❕"
Well Spring Med Spa shares a video with music and copy overlayed to to announce the launch of their new app.
How did they do this?
She first created a screen recording of someone logging into the app and clicking through the different pages. Additionally, the practice used some video editing to overlay copy and music to make it fun and engaging to watch.
What was their caption?
Well Spring's caption announces the launch of their app, but keeps it simple due to the overlay of text in the recording:
"🥳Welcome to Wellspring VIP, our new app for your convenience! 🥳
Now you can see all of or services, purchase memberships, and use affirm for payment plans with our new app!!
Use the link in our bio to download 🥳"
The Fountain shares a video that shows the steps to download with a brief tutorial into how it works. The video is equipped with someone talking through the steps and closed captions making it easy for individuals to follow along.
How did they do this?
He first created a screen recording and turned on the ability to also record his voice so he can talk through the steps. Additionally, the practice used some video editing to overlay copy and music to make it fun and engaging to watch.
What was their caption?
The fountain's caption announces the launch of their app, but keeps it simple because of the length and talk track of the recording:
"Here’s a brief tutorial of our new Fountain Rewards App!
We’ve been working to hard to make this app value-packed with simplicity in mind for you! There’s so many perks, with the first being an automatic $50 towards any service!
There’s two ways to download: click the link in our bio or check out our “rewards” highlight for a direct link!"