If you are an established brand, make sure to tell the rep about your prior sales success, pricing and current distribution breadth. For startup brands, let the rep know where you are in terms of manufacturing volumes, pricing expectations, and defining your value proposition. While brands that send a rep a message saying “I have a fantastic product, call me” may prove to the rep that they need some sales polish, the rep is unlikely to be very responsive. For more information, please see Best practices when sending outreach messages to reps.

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