Push notification traffic offers a highly engaging new funnel of impressions to advertisers via 100% user opted-in traffic to natively designed website/app notifications on desktop and mobile devices.
There are over 300mm impressions available daily from push notification traffic within Revcontent’s network and growing daily as publishers continue to launch this traffic type.
How Does Push Notification Traffic Work?
Push Notification Traffic & Data Highlights
- 0.42% - 1.52% CTR
- $0.01 - $0.20 CPCs
- 1x24 user based frequency cap on most impressions
- Only serves to users who opt-in to receive notifications
- 180mm - 500mm daily impressions
Best Practices for Targeting Push Notification Traffic
Advertisers who want to target push notifications exclusively should create separate boosts optimized for this traffic. As these placement vary from traditional widgets, we have created best practices for boosts targeting this traffic to ensure maximum engagement and optimal performance.
Create Short, Concise Headlines (40 Characters MAX)
While the system allows you to input up to 80 characters, headlines for push notification traffic are limited to only 40 characters -- longer headlines will be cut off.
Upload Content with a 1:1 Image Ratio
While we generally recommend uploading content at a 4:3 image ratio, 1:1 is preferred for push notification traffic.
Images should be as simple as possible. Hint: Logos work great!
Creatives for push notification traffic are smaller than those served on standard widgets. Images that are too busy will be hard to distinguish when served at a reduced size.
- Add (PUSH) to the beginning of your boost name.
Push Notification Traffic Boost Set Up
Set a Starting Budget
We recommend a minimum starting budget of $500.
Adjust your bid appropriately for this traffic. We recommend bidding 20 - 30 % lower than your typical CPC to acquire these clicks.
Targeting Push Notification Traffic
- Target Push Notifications by Topic Channels (channel names include pushnotifications_topic)
- Utilize our Push Notification Whitelist Targeting Template available in Revcontent’s Targeting Templates.
Create a new boost or clone your boost by selecting the Clone action.
Once you have cloned your boost, remember to update the following:
Add (PUSH) to the beginning of your boost name
Adjust your bid appropriately for this traffic. We recommend bidding 20% - 30% lower than your typical CPC to acquire these clicks
Best Practice: We recommend a minimum starting budget of $500
Other Targeting Options
Ex. Country and Region Targeting, Language Targeting, ect.
Option One: Selecting Targeting Topics
In the settings tab of your New or Cloned boost, choose to target ALL Topics, Include, or Exclude specific topics.
You can search for the Push Notification channels by searching for “push” in the drop down list.
From the Targeting tab of your boost, you can enable or disable topic targets by toggling the ON/OFF switch on the right hand side.
You can also update your bid for specific channels, by double clicking on the Max CPC Bid of the topic.
Option Two: Utilize Widget Optimization Templates
To apply our Push Notification Template, navigate to the Targeting tab of your boost.
Select Widget Optimization to access the Widget Optimizer.
To Segment/Target this traffic, select Target Only from the drop down list.
Select the Push Notification (Target) template from the drop down list.
Choosing Target Only will ONLY serve your boost content on our Push Notification traffic type.
If you are not interested in receiving traffic from Push Notifications, you have the ability to block this traffic type.
To do so, select Blacklist from the drop down list.
Then, select Push Notifications (Blacklist) from the Template drop down list.
Choosing Blacklist will serve your boost content throughout the network EXCEPT the Push Notification traffic type.