When creating your Campaign Boost, you have three targeting types to choose from:

Brand Targeting

A Brand boost will target only our exclusive brand partners (ex. Forbes.com). There are over 60 exclusive brands with new ones continuously added. You can choose to include and/or exclude specific brand targets in your Campaign Boost. Brand boosts can run on a CPC or vCPM bid type.

When creating a Brand Targeting boost, you have the ability to target on a more granular level. Select All Brands to target all of our branded partners. 

If you select Include, as your targeting option, your boost will only target the brands you select from the drop down menu.

If you select Exclude, as your targeting option, your boost will be targeting all brands except what you have selected from the drop down menu. 

*Tip: by holding “CTRL” on a PC, or “CMD” on a Mac, you can select multiple channels at a time.

Topic Targeting

A Topic boost will target all domains in the topic channels you include. There are thousands of domains in the 46 channels to choose from. Choose to target all topics, or include and/or exclude specific channels. Our exclusive brand partners can also be found in our topic channels (ex. Forbes.com can be found in the Editorial News channel). Topic boosts can run on a CPC or vCPM bid type.

When creating a Topic Targeting boost, you have the ability to target on a more granular level. Select All Topics to target all channels. 

If you select Include, as your targeting option, your boost will only target the channels you select from the drop down menu.

If you select Exclude, as your targeting option, your boost will be targeting all channels except what you have selected from the drop down menu. 

*Tip: by holding “CTRL” on a PC, or “CMD” on a Mac, you can select multiple channels at a time.

Retargeting (Audience Targeting)

 The retargeting feature gives you the ability to retarget users based on their past interactions with your site. After a user leaves your site, the Retargeting boost will display to your users around the web, re-engaging lost users who visited your site. Retargeting boosts run on vCPM bid only.

My Widget Users is the default Audience Targeting setting for all boosts.
Your Frequency Cap is the number of times a unique user from your selected audience segment can see your boost in a 24-hour period.

In the drop down box of the Audience Targeting field, you have the option to Create New User Segment. This option allows you to build a unique Audience Retargeting Pixel for a specific boost. Select the Create Audience Retargeting Pixel Button to generate your pixel link.

Note: You can create as many unique Audience Retargeting Pixel as you like, but they will need to be set up as separate boosts. Only one pixel can be created per boost.

Copy your new Audience Retargeting Pixel and place the link on your site. The link can be placed wherever you want the pixel to be fired.

This link will work on all page types as well as all device types.

Did this answer your question?