When creating your Campaign Boost, you have three targeting types to choose from:

Brand Targeting

A Brand boost will target only our exclusive brand partners (ex. Forbes.com). There are over 60 exclusive brands with new ones continuously added. You can choose to include and/or exclude specific brand targets in your Campaign Boost. Brand boosts can run on a CPC bid type.

When creating a Brand Targeting boost, you have the ability to target on a more granular level. Select All Brands to target all of our branded partners. 

If you select Include, as your targeting option, your boost will only target the brands you select from the drop down menu.

If you select Exclude, as your targeting option, your boost will be targeting all brands except what you have selected from the drop down menu. 

*Tip: by holding “CTRL” on a PC, or “CMD” on a Mac, you can select multiple channels at a time.

Topic Targeting

A Topic boost will target all domains in the topic channels you include. There are thousands of domains in the 46 channels to choose from. Choose to target all topics, or include and/or exclude specific channels. Our exclusive brand partners can also be found in our topic channels (ex. Forbes.com can be found in the Editorial News channel). Topic boosts can run on a CPC bid type.

When creating a Topic Targeting boost, you have the ability to target on a more granular level. Select All Topics to target all channels. 

If you select Include, as your targeting option, your boost will only target the channels you select from the drop down menu.

If you select Exclude, as your targeting option, your boost will be targeting all channels except what you have selected from the drop down menu. 

*Tip: by holding “CTRL” on a PC, or “CMD” on a Mac, you can select multiple channels at a time.

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